Tiger Woods still has the game but should Mickelson get the glory?

Cheering on Phil Mickelson at the Masters this weekend was easy to do. His charisma emanated from all corners of Augusta National Golf Club; the world could feel his warmth. Lefty pulled the golf fans into his world, making sure to smile and greet all as he walked through Amen Corner and down the home stretch.

After sinking a birdie at eighteen to place his name among three-time winners such as Sam Snead and Jimmy Demaret, Mickelson greeted his wife Amy and their children with honesty and passion that most women would have swooned over. There was probably not a dry eye in the entire viewing audience.

In stark contrast, Tiger Woods' dissatisfaction with his fourth place finish was barely gracious. There was no mention of how K.J. Choi kept pace over four grueling days at Augusta, no positive reinforcements about his own game and certainly not the Tiger Woods who grew up in front of our eyes.

With cursing and apologies becoming more frequent and Woods literally falling to pieces in front of our eyes, the old Tiger is gone and the new Woods is far from warm and fuzzy.

Golf has always tried to maintain a positive, wholesome image. With Tiger Woods' shift from family man to player, could Phil Mickelson be the new genuine image and front man of the sport?

Whereas Woods was swearing on the course and "coming across as a little petulant -- not terribly gracious in defeat," said Bob Dorfman, executive creative director for Baker Street Advertising, Mickelson's family man image was seen as a role model and could make advertisers take notice.

One problem with Mickelson as a leading man is that he is not as recognizable as Woods. Phil hasn't gained the facial or name recognition and a person like him needs wins and that center stage in publicity to keep him in the public eye," concludes John Antil, Professor of Marketing at the University of Delaware.

That lack of visibility could change with wins and only if Mickelson decides that the spotlight is what he truly wants.

Of course being in the spotlight has it's own disadvantages. With rumors now circulating about a fling between Amy Mickelson and Michael Jordan and a love child from Phil, perhaps it is better if Mickelson keeps his head down?

Tiger Woods' Masters Chatter takes center stage from John Daly

Which PGA Tour event is being played this week?

Maybe this is just a rhetorical question as anyone keeping track of the PGA Tour can easily find the information but, with the internet and other assorted golf venues clogging up the airwaves with the return of Tiger Woods at the Masters Tournament, I had to go to the very bottom of the Golf Channel website in order to find out that the Transitions Championship is being telecast live today. I guess the Golf Channel must feel that "buzz" sells better than golf.

Even the mesmerizing John Daly, with his own Golf Channel presence and past indiscretions, cannot hold the attention of the public like the current fiasco which surrounds Woods. 

I wonder if Daly is happy that the press is leaving him be for the present or dismayed about his loss of coverage to Tiger?

From "The Biggest Story Ever" which claims that Tiger Woods is indeed not as "big" as the Masters itself (but his story is) to "Things We Won't See or Hear at the Masters" which is basically a litany of Tiger briefings aimed at quelling the Q & A's before they start flying, golf writers are having a field day wondering what to talk about next in order to get as much press out of "The Return" as possible.

Frankly, I'm just interested in hunkering down to my yearly ritual and watching the Masters at Augusta. Knowing in advance that this particular major is known for its southern graciousness and hospitality, I don't think it will be because of the Masters that the tournament turns into a media circus.

As Richard Roeper stated, "With Tiger's return, the 2010 Masters will probably be the highest-rated golf tournament ever -- but that still won't make it the second-biggest event in 10 to 15 years." That is, as Roeper mentioned, unless Woods has the wherewithal to levitate above the golf course and start speaking in tongues."

Let's give each tournament the respect it's due, follow golf for the sake of the sport and leave personal sentiment and proclivities behind closed doors, where they belong!

Check out the Transitions Championship this week on the Golf Channel.

Tiger Woods, Mickelson pairing ignites sparks, Michelle Wie goes to Korea-will there be rockets? Also Ruletwentyone golf towel and the longshot

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"You've got to focus through the ficus" and "concentrate on being great!"

Although these "Woods of Wisdom" are rhythmically repeated during the new Tiger Gatorade Focus commercial, it didn't seem as if TW took the advice as he could barely control his "band-aid swing" for much of the Sunday Masters rally against Phil Mickelson.

Still, the finale averaged a 6.9 rating/12 share with CBS thanking it's lucky stars that Phil and Tiger tied in the third round and that Masters officials were smart enough to realize that the pairing would exude fireworks.

Eight years later and the two top golfers in the world did not disappoint with Mickelson firing a record-tying front nine '30' and Tiger playing "catch-up" until the end. Both players lost steam by the eighteenth, called it quits and hastily departed Augusta National before the green jacket was awarded.

The question is, what incentive did viewers have to stick around for the bittersweet climax?

Many were watching anxiously to see if 48-year-old Kenny Perry could redeem himself after his 1996 PGA Championship loss in his own home state of Kentucky which he believed took three years to overcome. Some fans waited to see if Angel Cabrera could muster up enough strength to win another major title after a virtual disappearing act after the 2007 U.S. Open. Finally, there were those who were wishing that Chad Campbell would persevere after his close call at the 2003 PGA Championship.

But Campbell was the first man out and, comparing his two second-place finishes smirked, "Neither of them (major memories) are very good. I'm probably a little more disappointed this time."

Where tears welled in the eyes of Kenny Perry as he probably wondered how long it would take to shake off this defeat, Cabrera was excitedly trying on his new green jacket.

Since the Argentinian has his only two PGA Tour wins in the majors, could Cabrera's next victory bring him even closer to an "Angel-Slam" or was this just the magic of Augusta?

Golf for Beginners also mentions the big South Korean welcome for Michelle Wie as she adds a little "Seoul" to the KLPGA charity event this week. The Ruletwentyone waterproof golf towel is evaluated and how can a golfer come back from a large deficit?

Also, what would you pay for your very own wax Tiger?




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