Showing posts with label Gatorade. Show all posts
Showing posts with label Gatorade. Show all posts

Tuesday, April 14, 2009

Tiger Woods, Mickelson pairing ignites sparks, Michelle Wie goes to Korea-will there be rockets? Also Ruletwentyone golf towel and the longshot

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"You've got to focus through the ficus" and "concentrate on being great!"

Although these "Woods of Wisdom" are rhythmically repeated during the new Tiger Gatorade Focus commercial, it didn't seem as if TW took the advice as he could barely control his "band-aid swing" for much of the Sunday Masters rally against Phil Mickelson.

Still, the finale averaged a 6.9 rating/12 share with CBS thanking it's lucky stars that Phil and Tiger tied in the third round and that Masters officials were smart enough to realize that the pairing would exude fireworks.

Eight years later and the two top golfers in the world did not disappoint with Mickelson firing a record-tying front nine '30' and Tiger playing "catch-up" until the end. Both players lost steam by the eighteenth, called it quits and hastily departed Augusta National before the green jacket was awarded.

The question is, what incentive did viewers have to stick around for the bittersweet climax?

Many were watching anxiously to see if 48-year-old Kenny Perry could redeem himself after his 1996 PGA Championship loss in his own home state of Kentucky which he believed took three years to overcome. Some fans waited to see if Angel Cabrera could muster up enough strength to win another major title after a virtual disappearing act after the 2007 U.S. Open. Finally, there were those who were wishing that Chad Campbell would persevere after his close call at the 2003 PGA Championship.

But Campbell was the first man out and, comparing his two second-place finishes smirked, "Neither of them (major memories) are very good. I'm probably a little more disappointed this time."

Where tears welled in the eyes of Kenny Perry as he probably wondered how long it would take to shake off this defeat, Cabrera was excitedly trying on his new green jacket.

Since the Argentinian has his only two PGA Tour wins in the majors, could Cabrera's next victory bring him even closer to an "Angel-Slam" or was this just the magic of Augusta?

Golf for Beginners also mentions the big South Korean welcome for Michelle Wie as she adds a little "Seoul" to the KLPGA charity event this week. The Ruletwentyone waterproof golf towel is evaluated and how can a golfer come back from a large deficit?

Also, what would you pay for your very own wax Tiger?




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Monday, October 22, 2007

Can Tiger Woods sell you a birdie in a bottle? Also, the no-backswing swing and finish in balance!

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Tiger Woods has endorsed many products in his illustrious career, from American Express cards to the Nike Sasquatch driver. Woods' likeness appears in his own video game with EA Sports. He drives a Buick in advertisements for General Motors and wears his Tag Heuer watch proudly in print media.

It's about time Tiger Woods added an energy drink to his stable of goods, isn't it? Who better than Gatorade, a driving force in the burgeoning athletic beverage industry, to help make it a golf course staple!

But will this new "birdie-in-a-bottle" (as Barry calls it), scheduled to make it's debut in time for spring golf season, make a splash or will it fizzle? Will it fly off of the shelves at local publinks snack shacks, devoured by amateur golfers who believe that Tiger Woods knows hydration? Does Gatorade believe that their new collaboration will also interest and attract non-golfers who are familiar with their Performance Series, specifically designed to keep athletes fueled during competition?

Or will the $100 million being risked by Gatorade fall short of expectations, like American Express found out when the ends didn't justify their means!

Gatorade feels that Woods is a prime example of fitness. And yes, Tiger even went through sweat analysis through the Gatorade Sports Science Institute, because, as you see when you watch Gatorade commercials, any athlete on their roster has to have a high sweat index to quench his thirst with their electrolytic nectar. Just watch Gatorade pros Michael Jordan or Eli Manning during their respective games and you'll know what I'm talking about.

This week's Golf for Beginners podcast queries the success of the new Gatorade Tiger. We also discuss the new "no-backswing swing" and discuss a simple drill from Mike Vardeman which should help you attain a better balanced finish position.

Send your golf questions and comments to golfforbeginners@aol.com.

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"Shiny Tech" courtesy of Kevin MacLeod (incompetech.com)"

This podcast is supported by Arizona Golf Packages and Florida Golf Travel.

This podcast is supported by New Roc Harley Davidson, your worldwide parts and accessories distributor. Great rides start here!
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