Thursday, May 06, 2010

Does TaylorMade, Dick's Sporting Goods TV spot help identify their brands?

TaylorMade and Dick's Sporting Goods are joining forces to help sell more product in the nationwide chain of stores. Will this new TV Spot, "Transported", help to develop both companies' "brand"?



If you cannot see this commercial, click here.

As for the tagline "Victory Lives Here", meant to bridge the identity of each campaign, I feel it misses the mark for TaylorMade but works well for Dick's Sporting Goods, a self-proclaimed "leader" in golf club sales.

Rory Sabbatini in Puerto RicoAlthough it was mentioned in a PR piece by Michelle Edelman, president of NYCA (the ad company that created the TV Spot) that TaylorMade is "number one in drivers and number one in irons" this point was not convincingly conveyed in the commercial.

Should Rory Sabbatini have been chosen as a TaylorMade 'face'? He is hardly a positive role model. Just search his name on Google and you will find that Sabbatini is called everything from the "tour jackass of the week" to a "complainer". Do I like him? I met him briefly in Puerto Rico and I shall reserve comment.

Women were also left out of the loop. How about some representation by LPGA stars and TaylorMade Tour Staff pros Natalie Gulbis, Paula Creamer or Nicole Castrale? TaylorMade has a women's section on their website and Dick's Sporting Goods certainly sells women's golf clubs so why the lack of visibility?

The 30 second spot, which will appear on The Golf Channel and ESPN, is an enterprising decision between Dick's Sporting Goods Store and TaylorMade Golf but needs a bit more tweaking to ensure long-lasting positive results.

Wednesday, May 05, 2010

Share Your Golf Swing with the Kodak PLAYSPORT Camera

Kodak Playsport Camera
Kodak's tiny new PLAYSPORT video camera is adorable: it's also lightweight, waterproof, it can take a fall or two as well as help you to analyze your golf swing at close range in high-definition.

But what makes this $150 video camera worth its purchase price?  Storage room within my golf bag is limited and, being a similar size to my uPro GPS, I may get the two confused while groping around for it.

Here are some of the key features which Kodak insists will enhance My Golf Experience:

·         Video action print – Included in the built-in software. With the click of a mouse, any swing can automatically be turned into a 9-up video action print showing start-to-finish snapshots that are great for analysis and comparison.

·         Easy playback and upload – Playback on your HDTV television with included HDMI cable, or upload to YouTube and Facebook with the included USB cable and built-in software.

·         Slow-motion playback speeds – A variety of playback speeds, plus frame-by-frame stop action to allow golfers (and their coaches) to analyze every swing movement.

·         Five image capture modes – From 5MP stills to full 1080p HD video, including 720p/60 fps which is ideal for capturing golf swings and other high-speed action.

·         Electronic image-stabilization – Helps you get sharper videos and less blur.

·         Made for rugged outdoor use – Has an LCD Glare Shield feature and is waterproof up to 10 feet (so if I fall into a creek on the course, I can capture videos of all of the floating golf balls.)

"The KODAK PLAYSPORT Video Camera combines the superior quality and features of our HD digital video cameras with a rugged, waterproof exterior so you can capture your adventures anywhere they happen – including the golf course,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak.

Kodak also has a group of accessories which they claim will act as the "15th club in my bag." Unfortunately for Kodak, I am limited to fourteen golf clubs and so this bundle, listed below, will have to find somewhere else to rest but may help you on the driving range:

The KODAK Pocket Video Accessory Kit, sold separately, includes:
 
·         Mini Tripod – Set up for stationary image capture and use with remote control
·         Remote Control – Makes it easy to record your own swing
·         Memory Card – 4 GB high-speed card stores up to 80 minutes of video 1
·         Extra Battery – Provides extended use on the course and back in the clubhouse
·         Easy-carry pack – To neatly stow away in golf bag

I honestly don't know if you are willing to share over an hour of your attempts to make it out of the bunker with your Facebook friends, but perhaps you'll hand it to a member of your foursome while you make the Kodak Challenge shot of the day! The frame-by-frame playback will also help you and your coach work through any swing glitches.

The Kodak PLAYSPORT video camera has all of the makings of a nifty birthday gift (in Adrenaline Rush purple, of course) that your golf buddy would enjoy unwrapping for my their birthday (hint, hint.)

More information about the Kodak PLAYSPORT, go to www.kodak.com/go/playgolf.

Monday, May 03, 2010

Funny Excerpt from the golf book "The Kiss that Caused My Slice"

I have taken this selection from John Ducker's new golf book, "The Kiss that Caused My Slice".  I believe you will find John's wit entertaining: I have provided you with a poem about a mythical (?) round of golf with in-laws. Enjoy!


Raising the Ante

It was the summer after our wedding, our rings still shiny and bright.
My wife planned golf with my in-laws, perhaps on the links we wouldn’t fight.

My in-laws and I don’t mix. The reasons – would take too long to compile ‘em.
They think I belong in prison. I think they belong in an asylum.

But golf was a good idea, for golf makes strange bedfellows of us all.
Why not tee it up? We could take our frustrations out on the ball.

But the day before our round, my wife turned an ankle, which swelled, blacked and blued.
“You still have to play”, she said. “Why?” I asked, “They already think I’m rude.”

So the three of us headed to the course and took some practice swings to get warm,
When my father-in-law’s cell phone rang. I sensed a brewing storm.
A work emergency had come up suddenly, and he would have to run.
“The two of you should still play,” he said. He was sorry to miss the fun.

So now it was just a twosome, and I asked my ogre-in-law about action at the tee box.
“Sure thing,” she said grinning. She’s crazy, I tell you. Crazy like a fox.

“But let’s not bet money,” she said, “No, let’s make it more interesting than that.
Let’s be honest. You think I’m nasty. I think that you’re stupid and fat.

With this match today, let’s put an end to our bickering and brawling.
For example, if you win, I promise to refrain from any early morning calling.
I’ll visit only once a year, and then for no more than four days,
I’ll stop slandering you on the internet, and I’ll accept your slovenly ways.
For birthdays I’ll send gifts that you want, rather than try to inflict my will,
And for all of the things you break at our house, I will stop sending you a bill.

Of course you, my daft son-in-law, will also have to put something in the pot.
If I win I will visit whenever I like, which might seem to you like a lot.
If victorious, I want our picture displayed, visible from your living room couch,
And we will always share Thanksgiving and Christmas, and you will not act like a grouch.

So take the bet if you want to, if not, of course, I would understand,
It is a big risk for you to take, and generally speaking, you are a cowardly man.”

“You are on!” I retorted boldly, and tried to calmly flip the tee.
“Your honor, Your Honor” I joked, and she ripped one as far as I could see.

Like a jack rabbit she parred out, seizing the early lead.
On the par three second she stuck it so close, the putt I had to concede.
And on and on and on she went, dominating the front nine.
I was panicked, and had visions of an in-law apartment running through my mind.

But after we made the turn, I started to get a couple of breaks.
And my mother-in-law struggled, and choked on a couple of must makes.

She righted the ship quickly, playing with a determination I’d never before seen.
She was two up on the 16th tee, and driving like a machine.

But number 16 was a dogleg right that played perfectly for my slice.
And she hooked one into the woods, and screamed a curse word, when ‘darn’ would have sufficed.

On 17 she found the bunker, and took three swings to get out,
All square on the 18th tee box, round 15 of the championship bout.

I put my drive in the fairway, she followed though not quite as far.
She hit the green with her second, and cleaned up the two putt par.

I was also on in two, and had a downhiller that didn’t look so fast,
But my adrenaline was pumping like a fire hose, and I knocked it six feet past.

My heart was pounding hard as I lined up that baby for the halve,
My opponent knew she couldn’t lose, and at my expense let out a laugh.

The putt was tracking from the start, but I swear that witch stared it off line,
And as it lipped out she cackled a satanic sound that reverberated through my spine.

I’d like to tell you more about that match, but I can’t. No, not today.
I’ve got to get to the airport – she lands in an hour, for a three and a half week stay.