Is Your Brain Always on Sports? #Golf and the Fan

If you're the one who friends and family consider to be "the sports nut", the guy or gal who lives, eats and breathes golf, football, baseball, tennis or hockey, then your loved ones might benefit from the book "This Is Your Brain On Sports", so they can try to understand what makes you tick.

The Science of Underdogs, the fan mentality and more is evaluated in the book "This Is Your Brain on Sports" by John Wertheim and Sam Sommers.

Sports psychology is the basic understanding of why we do what we do on and off the field, the golf course, how we react as fans, how thoughts translate into real life and how we can use what we learn to understand and improve our lives.

No doubt you have heard the phrase "Golf is ninety percent mental", and, even though we only think about that phrase in relation to playing the game, the psychology and attitudes of fans and pros play heavily into our psyche.

Here are several points which I took away from "This Is Your Brain on Sports - The Science of Underdogs, The Value of Rivalry and What We Can Learn from the T-Shirt Cannon."

Think about these ideas the next time you are in these situations as a player, as a fan or as someone who lives with this type of "fan"-atic.

1. Let's start with the sub-title of the book - T-Shirt Cannon and what we can learn from it.
Why does shooting a T-Shirt out of a cannon (or pitching a golf ball to the crowd for the sake of our blog) keep fans coming back to a stadium, arena or course, even if the team (or golf pro) is losing?

The book claims that it is because the T-Shirts are free "...and free is catnip to humans, an enticement so strong it sometimes causes us to behave ridiculously...". I cannot personally relate to this theory as I do not go to a golf course to catch tossed golf balls from Jordan Spieth although one of my favorite memories is carrying the Sunday standard for Annika Sorenstam and her pitching me her golf ball after making a birdie.

2. Effort Justification is defined by Psychology Dictionary as, "The phenomenon where people evaluate a task more favorably when it involves something difficult or unpleasant."

The book tells us, "When we pay for access to a gym, for example, we often come to value a group more than when the access comes for free."

3. We're All "Comeback Kids" - After a tragedy or a physical ailment which may keep someone from playing a sport, isn't it amazing how we read about how the athlete made an unprecedented return? We, as humans, are quite resilient.

4. Rooting for the Underdog or remaining loyal to consistently losing teams - oh, how many times I have cheered on Phil Mickelson in spite of knowing that he was nowhere near a win but, when he finally DID win, the experience was further overwhemed by joy and exuberance, almost like I had won!

5. Praise is important but it's the right kind of praise that truly makes the athlete. Praise for effort, not necessarily for the win. ParentingScience.com further emphasizes to, "Encourage kids to focus on mastering skills—not on comparing themselves to others." One of the things I enjoy most about watching golf is at the very end of their round, golfers almost always praise their playing partners.

This book is not for everyone - but it is an important work if you want to delve deeper into the psyche of human nature and enjoy reading about a broad sports culture through a fan's point-of-view. The press release best related what "This Is Your Brain on Sports" is trying to convey  - it "celebrates the quirkiness of sport while revealing something deeper about who we are, what we care about and the forces that shape our behavior.

Have You Read -This Is Your Brain On Sports-? Share your opinion on Twitter @Golf4Beginners and in the comments section of this Golf for Beginners blog.

How the PGA Merchandise Show Proved That #Golf is Alive and Well #PGAShow

From the hottest clubs to the latest in wearable golf technology and apparel, if you are in the golf business, you needed to attend this year's PGA Merchandise Show.

Over one thousand interactive exhibits, golf pros, instructors and course owners/management converged this week in Orlando, stuffing into The Orange County Convention Center including yours truly and, if this show ever proved one thing, it was that the sport is alive and growing, no matter what the naysayers assert!

According to Sports Business Journal (which I read in the Media Center), this centennial season brought out more than 42,000 industry attendees from 25+ countries and one thousand golf companies and brands ...there was nearly ten miles of show aisles! Boy were my feet tired after navigating through my first day at the Show!

Although I cannot be at the PGA Show the entire week, I understand that the stage was filled with well-known representatives of the sport; there was a meet-and-greet with Bubba Watson, a golf clinic with LPGA star Lexi Thompson and demonstration by the one and only Annika Sorenstam. I was fortunate to learn tips from masters of golf instruction, Hank Haney and David Leadbetter.

I'm sure I cannot do justice to the PGA Show with these photos but, if I only show our readers one thing, I hope it is to show the immense popularity of golf, a few of the hottest items that are in your local stores and a few that are sold online and making a dent in the internet.

Here is the interactive display booth for Mobitee with PIQ, the latest in golf wearable technology.

Fitness and Nutrient Products Like RedJoe are Proving that there is a market for hydration during a round of golf. Doesn't hurt to have Leadbetter using it either! 

From large brands with huge displays like Callaway and Titleist to smaller booths representing health and fitness, the PGA Show is "the place to discover the latest golf technology, equipment, apparel, and new products."

Voice your opinions on the latest golf products and technology on Twitter @Golf4Beginners and below in our golf blog comments section.

Why Zach Johnson Is One Tour Player You Can Emulate #golf

Everybody wants to know what Jordan Spieth is doing, but Zach Johnson is the golfer you should really be paying attention to if you’re a 12+ handicap player. He has all of the preferred swing positions that will help you eliminate that weak slice, gain distance and hit the golf ball with authority. 

What are those swing postures? Johnson's exceptionally strong grip is something that’s easy to copy and adding it will immediately help with that open club face that plagues almost all higher handicap players. 

Next, Zack sets up with his shoulders square to his target. Most higher handicap players have their shoulders open or aimed left of target at address, which makes it more likely you’ll swing over the top and slice the ball. 

Lastly, ZJ's left arm (forward arm for lefties like me) is flatter at the top of the golf swing than most tour players. For you, the flatter left arm makes it easier to swing the club more from the inside instead of swinging over the top. 

If you can get your club face more square by adopting a more closed face (strong grip), square up the shoulder at address and swing the path of your club more from the inside on the downswing, you’ll hit the ball farther and straighter and that weak slice will be a thing of the past.  

These changes will also free you up to turn your hips more through impact. Most players stop their hips through impact to give their hands time to try to flip the club square at the last second. That’s big power leak. When you don’t have to worry about your club face being open at impact, you can turn your hips more freely through impact which is a big source of power and consistency. 

The golf instruction video and information in this blog comes to you from Craig Jones of FaceFirstGolf.com, who has recently released a new online training program ... a bootcamp...for 12+ handicap players. Not only has Craig taught 10,000+ lessons and owned five golf learning facilities over the past twelve years, he was once a 15+ handicap player himself and worked his way down to a ONE handicap (super impressive).  Craig breaks down the more difficult concepts into simpler terms AND respects the rules and etiquette that make golf such a great sport. 


photo: Wikipedia