Tiger Woods back on endorsement track after Australia visit

Australia was very good to Tiger Woods this year. From a third place finish in the Australian Open to helping Team USA with his decisive win at the Presidents Cup, Woods' game has begun to get back on track. Woods may have started off with a whimper during the first and second rounds of the Presidents Cup but he ended off putting with laser accuracy.

Woods admitted that his recovery is part of a process, "It's just a matter of putting it together over a longer period of time."

With the wins also go the spoils of war. Woods, playing and acting more like the Tiger of old, is snaring new endorsement deals. Both Rolex and Fuse Science Inc. have signed agreements with Woods. It has even been acknowledged by Tiger that he owns a stake in the nutrition company. You may remember that Tiger Woods lost many of his sponsorship deals from Tag Heuer to General Motors (Buick) but Nike Golf and EA Sports (among a few) have held on, execs keeping their fingers crossed that Woods will rebound and soar towards breaking Nicklaus' golf record of wins.

Tiger Woods current Official Sponsors.

Although Woods still has a long fairway to walk in order to return to the top-fifty, he is finally starting to see his live in a more positive way. Now openly talking about his injuries and the internal (emotional) setbacks that have sidelined him for more than two years, Tiger seems ready to move forward into the next stage of his life and career.

The next stage in Tiger Woods' career starts with the 2012 golf season. It was announced that, after six wins at Torrey Pines, Woods will open the season at the Abu Dhabi HSBC Golf Championship. Too bad the tournament director had to learn of Tiger's decision via television. And the question still remains, should the PGA Tour offer appearance fees?

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With lackluster performance, why is Tiger Woods still the biggest draw in golf?

Despite lackluster performances and a huge slip in the golf rankings, Tiger Woods continues to be the fan and media favorite. Even if Woods were to pull off a top-five finish...or a win, will he ever regain the momentum which made him the number-one golfer in the world? This is one question that only Tiger can answer and which keeps fans hanging on the edge of their seats for a response!



Although PGA Tour golfers Molder and Baird should have received more press and accolades for the exciting six-hole playoff this past week at the Frys.com Open, news outlets and golf blogs proved that, in order to get readership, it is imperative to give Woods the story.

A tie for 30th position at Frys.com Open last week is hardly cause for celebration, especially when Tiger proclaimed that he had " probably one of the worst putting rounds I've ever had," missing three putts inside six feet in round-one of his comeback to PGA Tour golf. Good news is that Woods is playing golf again, possibly turning a corner in his own personal debacle and making golf his number one priority.


Tiger Woods is now a longshot in the event, no longer sporting the best odds, but with a new outlook (and a new caddie) and fans are desperately looking forward to a success story.

The Australian Open, the Presidents Cup and the Chevron World Challenge will help fans decide whether to continue to cheer for Woods, the current "underdog", or to find a new idol amidst a crowd of young golf superstars on several very competitive tours.

Tiger is on the comeback trail for sure, barely squeaking into a spot in the Chevron World Challenge, his own tournament, and is eager to reinvent himself now that, as Woods said, he has "no points coming off, so I can start rebuilding."

This is just what the fans want and need to hear from their fallen hero, who is happy to be playing golf and not just banging balls on a driving range.

Woods has also become more accessible to fans. Putting himself squarely in the public eye, from a contest to share the cover of his EA Sports game to inside-the-ropes putting opportunities, Tiger is creating opportunities for support and for a more dynamic return.

Is Tiger Woods "back"? This seems to be the Twitter question of the week. To his fans he has never left, just gone on hiatus; as for his golf game, we can only wait and see.


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