In addition to producing a weekly golf podcast and writing about golf, I represent National Positions, the leader in Search Engine Optimization or SEO. I would like to tell you about our company, which has just been recognized and endorsed as an Authorized GOOGLE Consultant for Website Optimization.
We assist both small and large companies gain a stronger internet presence and bring your website over to the left side or "free listings" of Google, MSN and Yahoo, dramatically increasing your website's traffic and drastically reducing your pay-per-click budget.
Here is the "secret sauce" to National Positions' success.
SEO or Search Engine Optimization, means building a website so that it will be discovered by search engines. It also means designing each page in such a way that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic SEO engagements with National Positions are based on key objectives using all appropriate techniques available to professional search engine marketers. National Positions' organic search engine optimization methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a time-frame as possible.
Search Engine Optimization Methodology The 4 Steps to an Effective SEO Campaign
1. Keyword Selection
While a lot of people think they know what keywords get typed in more than others, they don't. I have been wrong myself, and that's why a good SEO will let the search engines produce the numbers when it comes to how many people type in any keyword.
When you have a list of keywords that you want to rank high for, search each one of them on Google to find and record the amount of search results for each keyword.
Once you have these figures you can get an idea of how much work is going to have to be on the first page of all the search engines. Here's how to do it:
Keyword: Insulation Search Volume: 2,740,000 Competing Pages: 30,500,000 Keyword Efficiency:
30,500,000 Pages / 2,740,000 Searches = 11.13
Keyword: Frontline Dogs Search Volume: 201,000 Competing Pages: 405,000
405,000 Pages / 201,000 Searches = 2.01
The 2.01 keyword is easier to obtain rankings for than the 11.13 keyword because of the competition however there are more than 10 times the search traffic going to the 11.13 which is only 5 times harder to achieve.
When you have completed selecting your top choice keywords, we run a baseline rank report, you should do the same whether you pay an SEO or not.
2. Source Code Optimization.
After careful selection of relevant keyword and keyword phrases, National Positions constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
-Examination of internal linking structure including the selection of link names and titles.
-Proper site navigation including linking strategies such as addition or modification of a site map.
-File and page name structuring.
3. Content Generation
One of the most important aspects of Search Engine optimization is to have the appropriate content that the search engines require for a top ranking. National Positions has a team of Search Engine copywriters, experts in writing content that will generate top rankings. Our services include:
Writing additional content if needed for your web pages
Generating articles and press releases as needed to boost your rankings
In addition, National Positions will closely examine web page body content, and will utilize its copywriting team to create "smart" website copy that will appeal both to the your consumer and the search engines.
The Most Important Step In SEO:
Link Popularity and Traffic
4. Link Popularity and Link Networking
Internal LinkingMany times company's internal website networks make up some of the best link acquisition potential. With your help, National Positions will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Partner LinkingWeb partners, service providers, yours, and other web properties all have the ability to link to you. National Positions will work with you to determine which sites these are, and will help make contact with these firms through either phone or email.
Post Implementation Reporting RankingsOnce a portion of National Position's suggestions have been implemented on your site we will begin the reporting process. As ranking reports begin they will continue to run on a bi-monthly basis from the day of the month when the process began.
SEO Maintenance
The Ongoing Process of Keeping Ahead of your Competition5. SEO Maintenance
When Google became the number one website in the world, did they stop there? No.
When anything that has never been done before has been done, doesn't it happen again after that first time? Most of the time. When you reach the top of the search engines for your keywords, you are sure to have competitors picking their brains to figure out how you beat them and get their spot back... Check out how we maintain our clients search engine rankings...
Monitor search engine rankingsThere will be many fluctuations in your search engine rankings. This may be due to search engines changing their ranking formulas, or competitors trying to get ahead of you. More sites are added to the web each day so you need to monitor your search engine rankings to be competitive.
Traffic TrackingIt's essential to know where most of your traffic is coming from so you can make adjustments to your marketing strategies. For example if most of your traffic is coming from one particular page, you may want to place your best products on that page to get more sales. We analyze your site statistics to check how much traffic you are receiving, where is it coming from and what keywords are being used to find your site.
Keyword researchWeb sites are being added to the web every day, therefore keywords that once got high rankings may no longer work. You may have high search engine positions for your most important keyword phrases but if you are not receiving any traffic from those phrases, you will need to evaluate the keywords that you have used. Attaining a number 1 ranking for keywords that no one will search for, will not increase your traffic.
Researching new keywords is essential to maintain good rankings. We analyze the current keywords used on your site and research and add new ones. Once the keywords have been chosen, the content needs to be updated to reflect these changes. This may include subtle changes to the meta tags, page titles and text headings; or it could involve adding additional sections to the site, rewriting content and reorganizing the web site's structure.
Competitive analysis - an integral part of search engine optimization is determining what keywords your competitors are using. We analyze where your competitors are currently ranked for the same keywords you are using for your web pages. We also check how many competitors you have for each of the major search engines. National Positions also analyzes the link popularity of your competitors to determine how many incoming links they have and the quality of these links.
Adding fresh content - web sites that continuously update and/or expand their content, usually experience higher rankings than stagnant web sites. New keywords should first be researched before adding new content. This will help boost your traffic and rankings because visitors will have more ways to land on your site based on the keywords they entered in the search engines. One great way to achieve this is to have National Positions add new articles to your site on a regular basis.
Web copy analysis - getting a lot of traffic to your site does not guarantee sales. It primarily depends on the effectiveness of your web copy. To convert visitors into sales, National Positions analyzes how your web copy is structured on the page and we suggest verbiage that sells.
Boost link popularity - this refers to the amount of other quality web sites that have links pointing back to yours. The more quality links there are, the better you will rank on the major search engines. We extensively research other sites related to yours and add or exchange links with them.
National Positions caters to the needs of a wide range of businesses, whether they are strictly online or "brick and mortar" and can quickly and effectively create your corporate identity.
We are on the cutting edge of technology with the ability to optimize your website for
mobile phone technology as well!
Call me for a free analytical look at your website: 1-914-595-4949
ssolomon@nationalpositions.com
Tiger Woods has made it a habit to win two weeks before a major tournament this season. He won Palmer's, Nicklaus' and his own event in this fashion and, because of this, fans are waiting to see if this streak will cause him to falter during the third major of the year.