Showing posts with label geocaching. Show all posts
Showing posts with label geocaching. Show all posts

Friday, July 10, 2015

Reinventing Golf - Can We Get The Game in the "Green" Again?

You can look at either side of the fairway to determine whether or not golf is in the red or black - is the sport as a whole declining or is there hope for more participants and new course openings?

Many say that golf is in decline due to several factors - cost, time and frustration. On the flip side, golf could be making a comeback with new initiatives set in place by golf course owners in response to falling numbers...but, in the long run, will these initiatives help, or hurt, the game?

USGA Executive Director Mike Davis believes that the sport is not dying but understands that "golf has its challenges, we are acknowledging those, but we think that the future of the game is very rosy."

Conversely, as written in The Sun News, "Golf Holiday statistics show the region (Myrtle Beach, golf meeca of the USA) has dropped from more than four million rounds annually to about three million rounds played." In my opinion, it looks like golf, and the courses it is played on, needs to reinvent itself.

Organizations like HackGolf are looking to find ways to "make golf more fun for everyone". In doing so, the website has allowed average golfers to comment on problems and offer "solutions" ranging from special rules for recreational golfers, relaxed dress codes and cross-purpose golf course memberships.

Although my interest level peaked as I read through some of these suggestions and initiatives, I could not help but wonder if taking some of these ideas to the next level might hurt the game even further by separating it from its roots.

Other ideas currently being experimented with, from larger golf holes to night golf with lit fairways and glow balls, seem to be helping introduce a wider variety of people onto the golf course - to tempt youngsters and beginners to want to learn the game in its original state.


As for the "bigger golf hole" debate, there are two sides to the dilemma.

On one hand, an eight or fifteen inch hole is great for gaining confidence of beginners and children. The problem is that a golfer might get used to playing that way and that is not the way the game is played - any putt you make is tarnished because the hole is bigger so there's never that putt you sank from 20-30 ft looking at it with the thought that "any pro would have been proud to hit that shot".

Golf courses that are suffering are also looking into utilizing the course to attract folks not necessarily interested in hitting a small white ball for four hours on eighteen holes. Foot golf and Disc Golf are already being successfully integrated and even uncommon ideas such as Geocaching are being considered as millennials are being courted to the greens.

After reading my blog, "Creative social media strategies to increase rounds on the golf course." Erica Brockway, Communications Specialist at Hampton Golf, emailed me about her avid interest in geocaching, an outdoor recreational activity using GPS to find hidden caches, or containers.

Her idea? Why not "give the clues on a handout to paying customers from the clubhouse or starters. Maybe within the container hidden somewhere on the course or cart path, insert a free voucher for a beer or appetizer after a round or something along those lines."

Where I like the idea, I suggested that she try a "Geocaching Night" after rounds are played, so as not to disturb the golfers on the course. Post the event in the Clubhouse, on the website and on social media channels that families are welcome to join in the fun to search for golf-related prizes.

So how do we help improve visibility for golf and get golf courses to thrive? Trying new initiatives, seeing what works - and what doesn't - spreading the word via social media and joyfully introducing beginners into the sport that can be played for a lifetime, is a great way to start!

Voice your opinion on Twitter @Golf4Beginners and on this golf blog!


photo: TotalSports.com, mlive.com

Wednesday, May 30, 2012

Creative social media strategies to increase rounds on the golf course

Can the use of social media increase rounds of golf played? How can powerful yet seemingly "fun" apps like Twitter, Facebook and Foursquare help bring more people from talking about golf on their computers and smart phones to playing the game?

Golf is already considered a "social" sport for many, so it should come as no surprise that fans are using the internet to find great deals, to have fun with an interest to, well, be social! Large companies such as TaylorMade Golf and Golf Channel have social media gurus who create strategies for engagement and to build brand awareness. Believe it or not, you don't have to be a big brand in order to reap the benefits of social media but you do have to make the effort.

Even small scale communication with your current and future clients will yield positive results, you just have to create a basic strategy for your golf course growth and then decide how social media can best work for you.

Here are just a few ideas to get the golf ball rolling, so to speak, and to get more golfers onto your golf course! Share yours here!

If you don't have a blog, create one on your website now! Post at least once per week with descriptive pictures. Don't fill your space with too many words, two hundred fifty will do but do be sure to include information about what's happening on your golf course. Make sure that, if you don't have a subscriber list, create one now. If I would have known that there were special events at my local golf courses like wine and dines, women's get-togethers, local championships etc, I most certainly would have attended! Be creative! The Cadillac Championship held a social media "happy hour" ...sounds like a great idea!

Everyone loves a good deal. Offering incentives at your golf course like two-for-one golf on Facebook and Twitter and on sites like Groupon will get people onto the fairways. Also create print-out coupons on your website and feature on your blog so that golf fans will head over to your site to read your blog and download your offers.

Do you use Foursquare? Geocaching? Ever heard of them? If not, you should.
Foursquare, a GPS, social networking app, allows members to note their locations with a mobile phone and can find out where their friends are or have been. To be the "Mayor" of your golf course could yield special benefits like a free round of golf!

Geocaching is also GPS based but is an outdoor treasure-hunting game. Basically, a golf course can post "clues" to find "hidden treasure" somewhere within the course and, when someone finds the ""item, they get the treasure. It could range from a sleeve of Callaway golf balls to a Titleist Vokey Spin Milled Wedge. In the last thirty days, almost eight million new logs were submitted to further confirm that this might be an interesting concept to include in your social media strategy.

All of your great incentives and happenings should also be posted on Twitter and Facebook. Make sure to add "events" on Facebook. Where events can also be promoted on Twitter, it would be more fun to, perhaps, have a "retweeting" contest. Even if you aren't Ian Poulter who uses Twitter to gain followers with giveaways, you will surely get feedback.

In order to have social media work for your golf course, it is important to think "outside the box". These few ideas will get you kickstarted and, using a bit of creativity, your golf course could increase its bottom line, that is, more players on the fairways, in the pro shop and in the pubs!

Voice your opinion on Twitter @Golf4Beginners and friend us on Facebook.

Ask me how I can help you promote your golf course or golf business: email golfforbeginners@aol.com

 photo credit: rockbottomgolf.com