Why Businesses Should Sponsor #Golf Tournaments and Events

I recently wrote an article for my LinkedIn connections about how businesses that help sponsor golf tournaments can bring cutting edge benefits and visibility to their business and brand.

This article has proven to be of interest so I decided it would be wise to spread this information to a wider audience, hence to my readers on Golf for Beginners.

I have the honor of assisting the yearly Legends Invitational Golf Tournament with their social, marketing and sponsorship efforts and, in doing so, I  am also part of so much more: the main beneficiary of the Event is The National Navy UDT SEAL Museum.

Charitable concerns are important in our framework of life - selecting the beneficiary which can do so much good for others is extremely important not only to the event but to those who support or are in attendance.

In the case of Legends Invitational, the tournament supports The Navy SEAL Museum through donations which benefit families of fallen heroes and the heroes themselves via Trident House and educates through initiatives at the Museum.

With Legends help (and through the generosity of grants and corporate gifts), the Navy SEAL Museum helps preserve, and shares the legacy of, the world’s premier Special Operations force. The Museum receives no federal funding and relies upon the good will of people and of corporate entities.

Why should your business help sponsor a golf event? Here are a few bullet points:

 - In the case of Legends Invitational, it is an opportunity to make connections with many of the top business builders in our Country. Legends has been known for the past twenty-four years as the Most Exclusive Invitational Golf Tournament in the World.

- Great for entertaining clients. Imagine bringing those associates you want to impress to a five-star setting to play Pebble Beach, Spyglass Hill and Spanish Bay golf courses. Top name Football Hall of Famers are in attendance,and...

Stacy with V. Admiral Kernan

The SEAL's not only make an appearance, but boy, do they ever make an entrance! What a WOW factor. (In my foursome, our Team Leader was Vice Admiral Joe Kernan...it was an honor to play golf for three days with him!)

- Reward your best employees - Provide major incentive to a foursome of your brightest stars for a job well done - it will ignite a fire that will last for years.

- Patriotic event - Navy SEALs, for example, enhance the reputation, image and prestige of the sponsoring company through association.

- Generates media buzz both traditional and internet. Watch KSBW-TV headlining news story: Navy SEALs and NFL Legends Team Up for Good Cause 

Company representatives do not necessarily have to be in attendance to sponsor an event yet can still reap the benefits. Here is an example - Jack Daniels sponsored the opening cocktail hour at Spanish Bay as well as tents at the 7th hole at Pebble Beach (among other initiatives). Another thought? Why not sponsor a hole at the Event. A Harley Davidson dealer placed a motorcycle at the tee box of a par-3 ready to be won in exchange for a hole-in-one.

Jack Daniels Cocktail hour before the Event

Your company can sponsor an entertainment, activity or cocktail hour, marketing their name to those in attendance.

For example, Legends Invitational and The Navy SEAL Museum offer many ways to donate to the cause. If you don't play golf but love the SEALs, your company can support Museum efforts directly or customize an event at your place of business with SEALs parachuting into YOUR event, or perhaps, instruction of tactical demonstrations onsite. Talk about a memorable experience for your workers - this will have them whipping out their smartphones, socially sharing your brand with everyone of their contacts.

A company can also offer goods or services to improve the lives of the Event beneficiary. Donations come in many forms, from becoming a member of The Navy SEAL Museum to helping to furnish Trident House or donating auction items - the ideas are endless.

There are so many ways for businesses to benefit from sponsoring a golf event from reputation association to brand building - consider this new arena as a part of your marketing strategy.

Learn how you can help sponsor The National Navy UDT SEAL Museum either directly or through Legends Invitational - read the Legends Invitational Sponsorship Brochure.

Voice your opinions on this golf blog and on Twitter @Golf4Beginners.

Office on the Green - Why Businessmen Love Golf

Guest golf blogger Colin Knight is an avid golfer and traveller.  Having played all over the world, he now enjoys a quieter life working with Belmont Lodge in Herefordshire, England. 

Here is Colin's take on why businessmen love golf and unwritten rules which can broker business deals.

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Golf has a strange audience compared with other sports like cricket, for example. Unless you're an avid golfer, then you would likely find it hard to understand what the attraction is and why so many business deals are signed and sealed on the golf course. 

Two businessmen playing racket-sports, knocking a tennis ball back and forth to each other, may seal a deal afterwards but, with golf, deals are completed and finalized during the game.

A round of golf can take approximately four hours, which we all know is much longer than would be normal if there weren’t other goings on.  The majority of a golf game is walking, planning and yes, talking. Golfers like to show their prowess on the course and for some reason, it can broker business deals.

It is almost an unwritten rule, that a good player (with a solid golf swing) will have an astute and charismatic business mind. Perhaps the rules of golf, which are so law-abiding and strict, has something to do with this idea. Golf is a game of precision and integrity. It has finesse and flair from the clothing to the game itself, and it also has an element of mutual honesty: being a great golf opponent means having to trust and be honest with your most bitter of rivals. 

The golf "fraternity" appear on many boards of global corporations. Golf requires a certain coolness and stridency under extreme pressure. To an unskilled eye, golf looks terribly boring. Hitting a ball, walking to it, hitting it again and then more walking, it must, let's face it, look a bit daft and a waste of time. 

However, to the golfer and their colleagues, it is a huge affair with many Friday afternoons spent finalizing the week on a course. Some companies offer golf membership as part of a remuneration package and it’s almost compulsory to play the game at higher levels. Interviews have been completed on golf courses, although beating the CEO of a company you are trying to impress may not be one of your finest moments. That said, you would be admired. 

Perspective clients are tempted out onto the golf course to put together a plan of action. Sales and marketing managers, who have to be connected to the world in their fast-paced jobs, may balk at the idea of being disconnected from the world for hours, but a game of golf and the bonding that seems to follow is surely a more direct way of interaction than an impersonal tweet or email.

While a group of builders may not understand golfers completing deals on the course and make fun of 'girly golfers in colored trousers’ and ‘pen-pushers should get a real job' they will never have what two opponents and friends in business have on a golf course. It truly is all hearts and flowers bonding and there are few finer ways of securing a deal than on a golf course.

Thanks again to Colin Knight from Belmont Lodge in Herefordshire, England! Learn more about Belmont Lodge on Twitter and Facebook.

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