Mickelson Masters Golf Marketability over Tiger Woods

When it comes down to off-the-green marketability in the world of golf, who do you think has the "swinging power", Phil Mickelson or Tiger Woods? This E-Poll market research study may surprise you!

 

 

If you thought that Tiger Woods was more commercially bankable than Phil Mickelson, you would be wrong! According to Nielsen and E-Poll’s N-Score, which measures endorsement potential, Lefty has almost double the strength in being "down-to-earth", in spite of the fact that people are more aware of Woods. Fans may be more knowledgeable of the Woods brand but only seventeen percent say they like Tiger. Looks like Woods needs to improve his public image...thought he was working on it?

 

Other likeable professional golfers as rated by N-Score include Tom Watson, Fred Couples and Ernie Els. Watson actually came in second, above Tiger, in the rankings and, in my opinion, it's easy to understand. Tom and Fred have a rich history playing Augusta with sixty-seven Masters Tournaments played between them and both have not had any real negative off-the-course media pronouncements...in orther words, fans want to cheer these two guys to a win. Still, Woods did make it to third place so likeability alone is not enough.

 

Although Tiger Woods seems to be recovering from his personal issues with his first win last week in years at Bay Hill and a record of four Masters wins entering Augusta this week, he has not yet bounced back in the public eye.

 

Will a Masters victory be the turning point for Tiger Woods? “It will be interesting to see if another green jacket at the Masters this year can win back the favor of the public and corporate America," Nielsen Sports VP Stephen Master stated. 

 

What do you think? We'd like to know.

Voice your opinion on Twitter @Golf4Beginners and friend on Facebook.

 

 

Here is how Nielsen and E-Poll Market Research "N-Score" came up with their findings:

Using combined research expertise, the N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. Each individual N-Score National survey is administered to 1,100 people within that panel via the Internet. The sample is representative of the general population based on gender, income, age, and education. Awareness, as noted in the Wire post above, is determined by showing half of the survey participants a picture of the athlete and half the athlete’s name. Appeal is the percentage of participants aware of the athlete who say that they like an athlete or like an athlete a lot.

 

photo credit: linkslifegolf.com

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THIS Tiger Woods won't win the Masters!

Tiger Woods at 2011 Masters Press Conference

Tiger Woods is back in contention and is listed on most golf sites to win the 2012 Masters, but he is also being shunned beacuse of inconsistent putting and long-term physical and emotional injuries. Although Woods is also a favorite on many a bookmaker's web site (some sites with odds as low as 4-1), not far behind is Rory McIlroy with Phil Mickelson galloping close behind. Is the new and improved Tiger Woods finally ready to win a major tournament?

 

SportsBettingOnline.com has Woods' odds at a respectable 5-1 with head odds maker Dave Johnson stating that Tiger's win this year at Bay Hill gave him a "mental edge" but that the only thing that could possibly defeat Tiger is, well...Tiger. Woods downplayed his recent victory at the Arnold Palmer Invitiational in spite of the fact that it was his first in over 900 days on Tour, noting that his win was not in a major championship; this statement in itself may reveal a weakened mental state. In my opinion, a PGA Tour win is a win and should be lauded and built upon for the next competition.

 

Mike Colbert, risk director for Cantor Gaming added Rory McIlroy's name to Woods' as contender for the coveted Green Jacket. "Of course it's a golf tournament and anyone could win, but two guys stand out," Colbert said. "The fact that Tiger Woods obviously hasn't been himself this year, but now is starting to come into his own, can't be ignored."

 

In stark contrast, golf portals like Bleacher Report are taking a different approach, telling bettors not to take a gamble on Tiger Woods when making a Masters pick because of his putting maladies, "ranking 67th across the PGA Tour with 1.768 across 2012."

 

Rory McIlroy, because of his big collapse in Augusta 2011 and a lack of accuracy should also be avoided for all of you Fantasy Golf aficionados. Probably the worst choice to lay your money on according to B/R is Adam Scott, yes even though Steve Williams will be by his side.

 

Other naysayers from Devil Ball Golf conclude that, even though Woods may have one or two good rounds in him he will not win this event, to ...

...sports "know-it-all" Sportige who believe that "more than two year's of injuries and simply playing bad doesn't disappear into thin air" may have to go head-to-head against ESPN Senior Golf Analyst Michael Collins whose position is simply, "How could you NOT make Tiger Woods the favorite to win the Masters?"

 

Who do I believe will win the Masters this year? Although I am not really a gambler (unless you consider my $2 Nassaus and occasional trotters picks at Empire Raceway in Yonkers, NY), I'll take Phil Mickelson as my pick but I'm certainly not saying that Tiger Woods can't win.

 

Many of my golf and social media friends call me "predictable" because I always root for Phil or Tiger but, the reason I'll keep both names at the top of my very short list is as Ovid stated,

"A horse never runs so fast as when he has other horses to catch up and outpace." Woods and Mickelson are two golfers that take this saying seriously.

 

Voice your opinion on Twitter @Golf4Beginners and on Facebook.

 

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The Caddie Who Won The Masters-more golf suspense at Augusta

After watching the dramatic finish of The Masters, I couldn't help but feel a longing for more visions of Augusta National Golf Course. The azaleas in bloom, the walk through Amen Corner, the history that surrounds this golf mecca has me wishing the first major of the season was just beginning and not at an end.

For book lovers who also wish to prolong the magic of The Masters golf tournament, John Coyne has written "The Caddie Who Won the Masters" a suspenseful novel about a middle-aged amateur’s seemingly impossible quest to win the prestigious Masters at Augusta National Golf Club.

Although this very brief synopsis cannot do the book justice, it may entice you add this to your summer reading list.


A college English professor from Southern Illinois reawakens a dormant golf game that had earned him a scholarship to Wake Forest University and, more recently, a ticket to Augusta, Georgia. With suitcase in hand and golf clubs on his shoulder, the aging muni-course player finds himself walking down famed Magnolia Lane toward every accomplished golfer’s dream—a coveted spot alongside the world’s best players in the Masters field.

Seven-time bestselling author and creator of the highly acclaimed caddie novel series that includes The Caddie Who Knew Ben Hogan, The Caddie Who Played With Hickory, and the newly released The Caddie Who Won The Masters, former caddie and caddie master John Coyne has authored more than twenty-five books of fiction and nonfiction. The New York author also maintains a single-digit handicap and tries not to lose distance off the tee!

John Derr, award-winning golf journalist and CBS-TV announcer who covered 62 Masters Tournaments, said about John Coyne, “I am impressed with Coyne’s ability to so clearly depict the nuances that make Augusta National such a different shrine. His description of situations—the unique, the weird and the nearly unbelievable—mirrors many I have seen over the years. Some rarely seen.”

Roland Merullo, Author of Golfing with God stated, “John Coyne knows golf and golf history, and he understands the intricate workings of the human heart. Anyone who loves golf — and  many readers who don't know a five-iron from a free-throw — will appreciate his skill and be happily drawn into this fine story.”

In his most recent blog, "Our first "Homebred U.S. Open Golf Champ, Johnny McDermott", John Coyne mentions that he collects stories about great players from the past; stories from when golf was more of a game, less of a television show. The same is true with "The Caddie Who Won the Masters" as Coyne's style uniquely blends his deep knowledge of golf and Masters tradition with his affinity for the supernatural to spin a riveting tale.

The Caddie Who Won the Masters is available at Amazon.com and downloadable on your Kindle.

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