Wie versus Sorenstam: which brand would you buy? Extreme golf experiences, Rich Beem's sand-trap easy out and old vs new golf balls

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Branding a product is supposed to personify the qualities inherent in the celebrity whose name is on the package. Tiger Woods' name, for example, has been chosen not only because he is a champion but because he is credible, likeable and probably the most visible person on the planet. Woods basically embodies all of the most sincere qualities of golf while, at the same time, adding a youthful "hip-ness" to any product he endorses.

Annika Sorenstam, although presently retired from golf and expecting a child, has decided to remain in the public eye by 'capturing her essence' in products from wine to perfume, all prominently displaying the moniker "Annika". "The scent will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women," mentioned a press release. "Like Annika, the fragrance will be casually elegant and unpretentious."

Sorenstam will be celebrated this week by the Golf Channel, which will include highlights of her illustrious career.

Michelle Wie is now interested in branding herself as opposed to her early career in which Sony, Nike and Omega took advantage of her celebrity in order to advertise their products. These contracts are ending soon and the way Wie's LPGA career has been wavering, those winnings may not be enough to sustain her!

If Michelle becomes her own brand, would you be comfortable buying a product endorsed by her even if she's never been a champion within her own sport?

Popularity seems to be winning out over achievement. Name and face recognition may be all that Michelle Wie needs to succeed. As long as magazines like "Time" consider her to be a person who "shapes the world" her "brand" will be triumphant.




Golf for Beginners also discusses extreme golf travel experiences throughout the world, ranging from a $1 million dollar golf hole off of a mountaintop in South Africa where the only way to get to the teebox is by helicopter to a crocodile-guarded water-hazard in which you can play it safe or take your chances. Which would you do?

We also include a sand trap visualization tip from Callaway Golf staff professional Rich Beem and a few thoughts on why picking up that golf ball you find in the woods may not be such a great idea!

Send your golf questions and comments to golfforbeginners@aol.com.

Subscribe to our weekly podcast through this RSS feed: http://feeds.feedburner.com/golfforbeginners or through iTunes. Click Here to receive our archived podcasts and 100's of easy golf tips free!


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"Shiny Tech" courtesy of Kevin MacLeod (incompetech.com)"

This podcast is supported by MyrtleBeachGolf.com, 866-409-2177.

Photo Credit: The Scented Salamander, Theworsthorse.com


Credit: YourGolfTravel.com

Tiger Woods taking a lesson from Michelle Wie, Sorenstam delivers, golf tips from Leadbetter and Rick Smith

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Michelle Wie reportedly received $700,000 in appearance fees to attend the Asian Tour's 2006 SK Telecom Open. Tiger Woods' bonus for showing up at the Australian Masters will top the $3 million mark with the state government footing half of the bill! Are appearance fees a good idea and can they help fuel a weakened economy?

Crowds no doubt swarm to an event where Tiger Woods is in the mix. A report from Ernst and Young stated that an estimated "10-20,000 overseas and interstate visitors would travel to the southern city to see Woods." That translates into over $19 million dollars in income for Australia! This is a win-win situation for the Masters but the Open, which plays only two weeks later, will probably suffer with a lax in funding and attendance.

Endorsement deals are lining pockets but, in the future, will larger-than-life players require appearance fees before even deciding to play? Phil Mickelson's presence at the Barclays in Singapore grossed him seven figures, Michelle Wie is said to have received over $20 million in just one season and, although fees for LPGA golfers are far less than their male counterparts, Annika Sorenstam earned over $12 million off-course and champions like Cristie Kerr and Natalie Gulbis are known to travel to events on private jets.

In this new media age, you can even "rent" your very own sports personality right off of the internet! Procurement agencies such as Mastergolf.com claim to be able to "turn events into sold-out standing room only spectacles". Gulbis is said to command a mere $18-38,000, Nancy Lopez' fee is over $35k and Crenshaw and Couples top out at over $65,000 each.

Although no blame is to be exacted in this column, one of the earliest golfers paving the road with appearance fees could be tracked down to Greg Norman who, as far back as the mid-nineties, is said to have commanded honorarium upwards of $200,000 and fuel for his private jet.

Top golfers are now considered celebrities and are basically being paid to perform. Whether they win or lose, they are still the draw that bring fans, and their dollars, out to the courses. So I ask, is it better to be Tiger Woods who happily accepts, and seeks out, appearance fees or Lorena Ochoa who, according to her brother and manager, is "not the kind of girl who's looking for options to be on TV or in magazine articles,” but "just wants to be the number one player in the world."




Also, on this week's Golf for Beginners show, Barry and I offer several swing drills. One assist comes from the David Leadbetter Academy which can help set your hand position in your backswing and the other drill comes from Rick Smith whose drill will help increase your accuracy!

We also talk about Annika Sorenstam's two big announcements and their effect upon the LPGA Tour!


Send your golf questions and comments to golfforbeginners@aol.com.

Subscribe to our weekly podcast through this RSS feed: http://feeds.feedburner.com/golfforbeginners or through iTunes. Click Here to receive our archived podcasts and 100's of easy golf tips free!


Get to know us on You Tube and MySpace and TWEET US on Twitter!

"Shiny Tech" courtesy of Kevin MacLeod (incompetech.com)"

This podcast is supported by ResortsGolfandSpa.com, 866-643-6078.


Photo Credit: © GameLife