Tuesday, November 22, 2011

Tiger Woods back on endorsement track after Australia visit

Australia was very good to Tiger Woods this year. From a third place finish in the Australian Open to helping Team USA with his decisive win at the Presidents Cup, Woods' game has begun to get back on track. Woods may have started off with a whimper during the first and second rounds of the Presidents Cup but he ended off putting with laser accuracy.

Woods admitted that his recovery is part of a process, "It's just a matter of putting it together over a longer period of time."

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With the wins also go the spoils of war. Woods, playing and acting more like the Tiger of old, is snaring new endorsement deals. Both Rolex and Fuse Science Inc. have signed agreements with Woods. It has even been acknowledged by Tiger that he owns a stake in the nutrition company. You may remember that Tiger Woods lost many of his sponsorship deals from Tag Heuer to General Motors (Buick) but Nike Golf and EA Sports (among a few) have held on, execs keeping their fingers crossed that Woods will rebound and soar towards breaking Nicklaus' golf record of wins.

Tiger Woods current Official Sponsors.

Although Woods still has a long fairway to walk in order to return to the top-fifty, he is finally starting to see his live in a more positive way. Now openly talking about his injuries and the internal (emotional) setbacks that have sidelined him for more than two years, Tiger seems ready to move forward into the next stage of his life and career.

The next stage in Tiger Woods' career starts with the 2012 golf season. It was announced that, after six wins at Torrey Pines, Woods will open the season at the Abu Dhabi HSBC Golf Championship. Too bad the tournament director had to learn of Tiger's decision via television. And the question still remains, should the PGA Tour offer appearance fees?

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1 comment:

Padraig O'Sullivan said...

It is good to see Tiger getting back to his old self.