The Open Championship golf tees up potential £80 million windfall for Kent

The return of Open Championship golf to Kent this week is set to result in more than £80 million of income for the county.

And the long-term legacy of holding the prestigious event is likely to result in many millions of pounds being generated for Kent’s economy through visitors from home and abroad enjoying golf and leisure breaks in the Garden of England.

Indeed, a strategic tie-up between Visit Kent, Golfbreaks.com and Shepherd Neame (the renowned Kent-based brewer, pub and hotel operator) will serve to position the county as one of Europe’s foremost golf destinations.

The sport will also benefit following the creation of a Golf Legacy program – set up jointly by Kent Golf Partnership and Kent County Council (KCC) with funding from the R&A, organiser of the Open Championship – designed to increase participation.

More than 200,000 spectators and 2,000 media from across the world are expected to descend on Royal St George’s Golf Club, Sandwich, from July 14-17, with tens of thousands more attracted to take breaks in the Garden of England in the years after the Open.

It is anticipated that more than £80 million could be earned for the county’s economy through a mixture of direct spending and long-term destination marketing benefits.

And with more than twenty-five percent of spectators set to arrive from overseas, to complement the home-based support of the tournament, accommodation providers in East Kent are set to enjoy a significant boost.

The return of the Open Championship to Kent after an eight-year break owes much to the efforts of KCC and Dover District Council – supported in partnership by the districts of Canterbury, Thanet and Shepway – keen to secure an international sporting profile for the area and boost its economy.

Councillor Mike Hill OBE, KCC Cabinet Member for Customer & Communities, said: “The Open Championship is the largest annual single sports event in the UK with a visitor spend greater than Wimbledon and the London Marathon."

“Kent has a growing reputation for accommodating world-level sports events and the Open also gives us a huge platform to promote business opportunities in East Kent. The economic, tourism and reputational legacy from Kent accommodating the Open should therefore be very significant indeed.”

This year, with a record number of spectators expected (nearly 10% more than the 182,500 who attended in 2003), plus improved travel links from nearby London and continental Europe into Kent, the county could enjoy a record windfall from the Open. Golf courses, hotels, restaurants, travel companies and other local businesses are all set to benefit, creating more than a thousand jobs directly and indirectly.

For golfers seeking to enjoy a break, Kent offers a choice of more than one-hundred courses to play. Royal St George’s is part of Kent’s ‘Regal Golf Coast’, which includes Royal Cinque Ports (venue of The Open Championship in 1909 and 1920), Prince’s (the Open venue in 1932), Littlestone (a Final Qualifying course for this year’s Open) and North Foreland.

Complementing this quintet are London Golf Club (a European Tour Destination and home of the 2009 European Open and where work will soon start on a five-star golf and spa hotel resort) plus Chart Hills (designed by Sir Nick Faldo and ranked 82nd in Golf World Magazine’s Top 100 Courses in the UK and Ireland).

Sandra Matthews-Marsh, Chief Executive of Visit Kent, commented:  “Royal St George’s hosting the Open Championship offers Kent a significant opportunity to benefit – not just during Open week but in the months and years following the Championship, too.

“We, in tandem with our many partners, including Golfbreaks.com, Shepherd Neame and Kent County Council, are working hard to attract golfers and leisure visitors to enjoy short and long breaks in the Garden of England, and enjoy our wonderful variety of golf courses. We are sure the long-term legacy of the 2011 Open for Kent will be economic benefits running into many millions of pounds.”

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Golf: A Good Drive Gets You to Canada

A ten-hour road trip from New York to New Brunswick, Canada to play golf and experience differences in culture had the makings of a fun adventure but is this foreign country really foreign?

Driving through Maine past border crossing into Atlantic Canada was exciting as I have never experienced leaving the U.S.A. by automobile. The scenery is beautiful yet monotonous on both sides of the border and there aren't many exits along the way. Even my GPS periodically lost its signal until it closed in on the City of Fredericton.

Crowne Plaza Lord Beaverbrook Hotel

I felt relieved to finally arrive at our destination, the Crowne Plaza Lord Beaverbrook, a business hotel with comfortable amenities located near legislative buildings, museums and lots of outdoor dining; free concerts are also provided during the season. The Changing of the Guard, a twice-daily Canadian event, occurs right down the street and I was disappointed that my schedule did not permit me time to experience it.

The Crowne Plaza also abuts the Saint John River and offers access to about sixteen miles of biking (mountain bikes available for rental) and hiking trails. Walking across the Old Train bridge, for example, is a great photo opportunity and gave us the chance to meet and greet other friendly strollers.

Be aware that Fredericton is not a late-night city. Although you can still get a coffee at Tim Hortons (the equivalent of Dunkin Donuts) or a Moosehead Light at the local Snooty Fox Pub, the streets are pretty much deserted.


Our first day of golf in Canada began with a hearty breakfast on the patio of the Terrace Room of the Crowne Plaza and then we drove about ten minutes to one of Fredericton, New Brunswick's signature golf courses.

Kingswood Golf Course, designed by Graham Cooke has a slew of accolades to its credit including a Top-20 in 2004 by Travel and Leisure Magazine, Golf Digest's best new course in 2003, top-100 pick in 2005 and was selected to host the 2010 University and College Championship.

Kingswood offers golfers a 9-hole executive course and an 18-hole Signature Course (which we played). It is scenic, well-manicured and offers golfers a challenging round. The interior of the clubhouse was created with wood from trees taken from the course giving it a log cabin feel and a Sam Snead's restaurant is currently under construction complete with memorabilia.

Our foursome included Jeffrey Hutt from Golf New Brunswick, Barry, myself and the eleven-year-old New Brunswick Junior golf champion, Graham Gourley, who also happens to be the son of Kingswood Golf Course Teaching Pro Bari Gourley.

Being beaten at golf by an eleven-year-old who weighs about eighty pounds soaking wet can be humbling but it also taught me a few things about how I can improve my own game, for example:

1. You can shoot an 84 without driving the golf ball more than 150 yards.

2. Keep shots in the short grass and, if necessary, get the golf ball back into the short grass whenever possible.

3. Lay-up to your "go-to" short game shot. Graham laid up all fairway shots to about 100 yards. Pick your favorite distance, the one you are confident with, and strike with confidence.

4. Try to two-putt every green: get the ball within the "circle of trust" then get it in the hole.



Stacy Solomon, NB Junior Champion Graham Gourley with Jeffrey Hutt of GolfNB.com



Dinner at the cozy yet hip Brewbakers restaurant located along King Street after the round provided me with my first taste of fresh Canadian seafood, a satisfying fettucine dish with shrimp and scallops.

A good night's sleep (yes, the Sleep Advantage Program at Crowne Plaza really IS comfortable) and we're off to to play golf at Fox Creek Golf Course in Dieppe, another challenging layout by Graham Cooke, along the Fundy Bay Drive in Atlantic Canada. Then, we're off to St. Andrews by-the-Sea to play golf at the Algonquin Signature Course and to catch a glimpse of a ghost at a haunted hotel!

To visit New Brunswick and experience the natural wonders for yourself just hit a good, long drive! Watch for part two of my Golf Canada Adventure in the Maritimes on Golf for Beginners. You can also view a few additional pictures on our Facebook page.

Thanks for the hospitality:

Crowne Plaza Lord Beaverbrook Hotel, Fredericton, Canada

Kevin Johnston, Manager Kingswood Golf Course

Jeffrey Hutt, Golf New Brunswick
Bari Gourley, Teaching Professional, Kingwood Golf Course

And to all of the people of Canada that we encountered during our stay who were very friendly and welcoming!


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NBC ready with major coverage of 2011 U.S. Women’s Open Championship

NBC Sports Group is primed to deliver an unprecedented 25-plus hours of combined, live tournament and wrap-around news coverage of this week’s 2011 U.S. Women’s Open Championship – the third major championship on the ladies schedule this year.

More than 25 Hours of Live Tournament and On-Site News coverage. As long as NBC doesn't switch from the coverage mid tournament or during final round Sunday in favor of higher-rated programming, then hurray for the ladies! “Altitude and wicked greens will be the story, as well as whether world No. 1 Yani Tseng can complete the career grand slam and extend her current winning streak to three in a row.” ...Dottie Pepper “Paula Creamer’s breakthrough U.S. Open victory at Oakmont while enduring the pain of an injured thumb was a fairy tale. It seems the U.S. Open produces that type of story every year. I’m sure this year’s Open will be no exception.” analyst Charlie Rymer

NBC Sports Group is primed to deliver an unprecedented 25-plus hours of combined, live tournament and wrap-around news coverage of this week’s 2011 U.S. Women’s Open Championship – the third major championship on the ladies schedule this year. Contested on the East Course at the historic Broadmoor Resort in Colorado Springs, Colo., NBC-TV will present six hours of live coverage over Saturday and Sunday, with Golf Channel providing wrap-around news coverage originating from the course throughout the week.There will also be online coverage of the U.S. Women's Open championship, including live chats and a special weekend wrap-up show offered exclusively online. NBC Dan Hicks will host NBC's coverage alongside analysts Johnny Miller and Dottie Pepper, who competed in nineteen U.S. Women's Opens during her illustrious career. They will be joined by tower reporter Gary Koch, and on-course reporters Roger Maltbie and former LPGA players Jane Crafter and Kay Cockerill. NBC-TV live coverage (all times ET): Saturday: 3-6 p.m. Sunday: 3-6 p.m. Follow the latest updates of the 2011 U.S. Women's Open Championship on Twitter with Golf4Beginners