Thursday, October 28, 2010

Can the PGA and LPGA Tour bring Asian golf to the ROW?

The popularity of golf is escalating to a fevered frenzy in Asia but can the PGA and LPGA Tour help bring this emerging market to the rest of the world?

With the WGC-HSBC Champions event combining the talents of Tiger Woods and Phil Mickelson for a possible dream match and Michelle Wie needing a bodyguard to keep fans at bay during the LPGA Malaysia, Asian golf fans are coming out in droves to witness star power in professional golf.

The Asian golf market is relatively unknown here in the USA but has plenty of events during the season sanctioned by the Asian Tour, OneAsia and the Japan Golf Tour. It appears as if all of the Tours operate independently of each other instead of combining strength to create one professional commission with larger purses and better known talent. The LPGA has already established the Japan and Korean Tours but the Ladies Asian Golf Tour remains a separate entity.

In July, Tim Finchem made rumblings that there may be more PGA Tour events springing up in China, Japan and Korea. Currently there are two such events; the inaugural Asia Pacific Classic in Malaysia (co-sanctioned by both the PGA Tour and Asian Tour) and the HSBC-WGC event in Shanghai.

In other words, if you can't bring the Asian Tour to the USA, bring the action of the PGA Tour to Asia.

Although the number of Asian golfers is "increasing in the majors" as Tim Clark has mentioned, Ernie Els doubts that golfers will make the long trip to the region. This, in my opinion, may keep Asian golf segmented from the rest of the world.

"It's a very long way from the U.S. to Asia so any more golf tournaments over here," said Els. It's going to be tough for players to travel. They have a full schedule anyway in the U.S. but it will be interesting to see what the commissioner [Tim Finchem] thinks about it."

Luke Donald has agreed with Els adding that more events on the PGA Tour roster may make the field "a little bit diluted." On the flip-side, Donald sees golf as global adding, that "people want to see the U.S. players playing in Malaysia, China or Japan"

"New events like this tend to increase fan support for the game and create awareness that there are great places around the world to play golf in."

Even though every win still counts and the event money is good, the Asian Swing might deter golfers because of the distance to travel. On the flip side, the Asia-Pacific Classic has a very solid group making the trip: the top twenty-five players on the FedEx Cup standings along with the top ten golfers from the Asian Tour and five sponsor exemptions for a select group of forty will play in this week's event.

Adding the star power of Michelle Wie and Natalie Gulbis to the region for last week's LPGA event in Malaysia will also help gain momentum for an Asian Swing. With all of the professional Tours working together to bring golf into the region by coinciding their events, this Asian Swing can be a success for the PGA Tour, LPGA Tour, Asian Tours and most importantly, the fans and the growth of golf.

Also read about golf supremacy in Russia?

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Monday, October 25, 2010

Golf supremacy for Russia at the Olympics?

With a golf academy currently being designed in Moscow, are the Russians eyeing domination at the 2016 Olympics?

 

The golf course design practice founded by five-time Open Champion Peter Thomson with partners Ross Perrett and Tim Lobb has been commissioned to design a new golf academy at Moscow’s Luzhniki Olympic Complex. 

 

The landmark development will introduce golf to Europe's largest sports center, venue of the 1980 Olympics and 2008 Champions League Final between Manchester United and Chelsea, which boasts facilities for more than forty different sports with five million visits per year.
 


The new golf academy will include a new 9-hole par-3 golf course, driving range, practice putting, family adventure golf, plus a spacious clubhouse with indoor golf simulators.

 

Luzhniki Olympic Complex, Moscow

 
TPL principal Tim Lobb said: “The golf academy at the Luzhniki Olympic Complex will be an important development for Russia. This will be the closest golf facility to the city centre and will be a family friendly and social venue that will enable the people of Moscow to experience, enjoy and learn to play golf.
 


“It is a very exciting project to be working on and, with the return of golf to the Olympics in 2016, is befitting of the Luzhniki Complex’s vision to be a legacy of Olympic sport.”

  Among the Russian sports stars who have benefited from the facilities at the Luzhniki Olympic Complex are tennis aces Yevgeny Kafelnikov and Marat Safin. The question is, could Russia’s first golf star emerge from Luzhniki’s new golf academy?
 

 

The first golf course in Russia was established in 1989 and has fourteen courses currently in operation. The Russian Golf Association is creating a five-year plan to establish a future in golf by increasing the number of courses to one-hundred, boosting the number of golf lovers to 100,000 and having a few golfers winning tournaments in time for the 2016 Olympics.

Posted via email from stacysolomon's posterous

Thursday, October 21, 2010

Greg Norman, Annika Sorenstam worried about the future of golf

In an effort to find innovative ways for golf to be more "affordable and accessible", Greg Norman, Annika Sorenstam and golf creative thinkers convened at the fourth annual Asia Pacific Golf Summit.

This 'call to action' in Thailand was only one of several forums designed to effect a change in the sport in order to attract more newcomers and to keep the golfers that already play interested in the game. Earlier this year, a Golf Business Forum in Turkey tackled similar questions with both Norman and Sorenstam in attendance.

Believing interest in the sport has hit its limit and is now declining, Hud Hinton, Troon Golf president and chief executive officer warned that, "The game is too expensive to play, too difficult to play, too expensive to operate and the pace of play is too slow."

Greg Norman came up with an interesting idea regarding the premise that it takes too long to play a round of golf.

"There's nothing to say that a golf course has to be 18 holes. Why shouldn't 12-hole courses be successful in Asia?"

Although it seems like an age-old question, what suggestions would you make in order to improve the sport and to bring in newcomers?

My idea?
Children are the future of the sport so perhaps add golf to a school's curriculum? Instead of just playing dodge-ball in a gym where kids learn it's okay to hit one another in the head with a ball, golf can also teach the nine basic principles of the First Tee Program.

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