Wednesday, December 22, 2010

Back9 Network tees up new golf entertainment channel


The Back9 Network, being touted as the world's first multimedia lifestyle and entertainment golf television network, has signed Kevin O'Brien to it's roster of industry professionals.

Mr. O'Brien, a well-known television executive, has successfully led many stations to prominence including WTTG in Washington DC and KTVU in San Francisco.

"Kevin's background running some of the most successful television stations and broadcast groups in the country will serve us well in implementing our launch strategy," says Back9 Network Co-Chairman, President and Founder Jamie Bosworth. "He's a perfect complement to our already strong, core golf industry team."

The Back9 Team is made up of fourteen industry professionals (like a matched set of golf clubs) including Dennis Allen who heads up Global Business Development (and speaks fluent Japanese), Reid Gorman who is a former President of MacGregor Golf Company, Kathleen Hessert, a nationally renowned reputation management consultant and former award-winning TV anchor and Bosworth, a former senior executive for Callaway Golf and Top-Flite. Read more about the Back9 Network Leadership Team here.

The Back9 Network plans to provide simultaneous distribution of it's golf and lifestyle programming over the internet and through mobile devices.
Non-traditional broadcasting on Back9 Network, according to O'Brien, is meant to attract and engage viewers as well as "encourage social media interactions to give a voice to our audience."

Golf fans can now chat with @Back9Network on Twitter (#B9N) and can sign up for the Back9 Facebook launch.

"Golf is a lifestyle, a social and business opportunity, a personal yet shared experience and that's exactly how we intend to cover it. We'll be all the things traditional golf media is not," affirmed O'Brien.
I personally am looking forward to the shows on Back9 Network as a breath of fresh air and a innovative slant on the entertainment of golf.

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