Should golfers searching for a new putter try the Cleveland Classic BRZ?

Walking through to the rear of the local Golfsmith store, the putting green is surrounded by about a hundred different putters. Every big name and style of putter encircle the perimeter from Cleveland, Odyssey, Ping including belly putters, flat blades as well as two and three ball putters.

How many golfers that come upon this area in their local golf shop will walk away with just the right putter?

Some may simply walk over to a putter because of its look, pick it up, feel the weight and then take it into the putting 'green' to see how the ball bounces off of the clubface.

If a few golf balls find their intended target then 'voilà' the putter goes home with golfer to try out on the golf course. If the 'flat blade' works for a golfer out on the course then it gets rave reviews and pitched to friends, family, any one who will listen. If, however, your game suffers and your putts per round increase, that new putter either gets returned, exchanged or relegated to golf bag storage.

The above trial and error is one of the mainstays in which the amateur golfer can tell which putter works as putting is definitely based on feel.

I just received another email from a golf club manufacturer, Cleveland Golf, this time urging me to try the latest Classic 1 BRZ putter, "inspired by the classics, crafted for performance". 

The new Cleveland Classic BRZ 1 putters are designed with a copper infused face insert for a soft yet responsive feel at impact and comes with its very own oil cloth to help prevent oxidation. According to PutterZone.com, "oil cloths are typically associated with high-end carbon steel putters bearing “oil can” and black oxide finishes.

Putterzone.com continued with the fact that the "finishes are much more sensitive to the elements—such as water and fertilizer—than stainless steel or plated finishes. Rubbing them down with oil adds a protective barrier to rust and corrosion."

Great, more work trying to keep my golf clubs in optimum condition.

The soft feel at impact as well as heel-toe weighting, however, may provide interest to golfers who will benefit from added forgiveness.

As it is said, 'it's the arrow, not the Indian' so the question for me is whether or not the reward of placing a new putter in my bag to possibly see an improvement in my putting outweighs the risk? Also, shelling out approximately $100 for yet another putter when my Odyssey two-ball putter does the job doesn't necessarily seem worth the investment.

On the flip side, the Cleveland Classic line of putters have earned best buy honors from PutterZone.com for the past two years and are really great looking! However, with all of the many choices in putters, don't be too quick to grab a putter from your local golf store with the hopes of improving your stroke and lowering your score.

Take your time to research the different putters on the market, find a golf store where you can feel the putter in your hands, take more than a few putts and be sure to ask about a return or exchange policy.

With golf club manufacturers eager for your business, be aware that sales is their primary concern. It is up to you to understand the market as well as your stroke.