Mobitee GPS Golf App introduces Emily to teens and adults using French flair

After watching a new 30-second commercial "teaser" from Mobitee Mobile Golf Assistant recently, I thought it interesting to share it with you.

 

The golfer, a single-digit handicapper named "Emily", has quite a remarkable golf swing and, to me, is a good representation of the growing legion of young golfers learning the sport.

 

Emily is also dressed très chic which I heard was done on purpose as Mobitee, a top iTunes app in France with over 100,000 downloads overall, is being introduced to the U.S. Market in the iTunes App Store. For a free trial download of the app, visit Mobitee.com.

 

"'Emily' was created as a means to humanize the Mobitee brand- to find a commonality and bridge the digital gap between it's younger and older users," said Derek Jennings who, represents YoCappLLC, the U.S. distributor for Mobitee. " Inspired by "Amelie" and "The Artist" as an homage to the French-developed Mobitee, Emily has that certain "je ne sais quoi."

 

I happen to use Mobitee on the golf course and I found the "teaser" commercial to be simple and to the point, much like the GUI of their iphone and android based app.

 

Jennings also related that this "teaser" is the beginning of exciting things to come for Mobitee: updates to the software are being designed to add additional social media functionality and more ...but everything is on the Q-T for now.

 

Here is the YouTube.com commercial featuring Emily and Mobitee's Golf GPS app for iPhone, Android and Windows smart phones. I have also posted the press release that I received below. If you cannot see the embedded golf video below, the link is located in this paragraph. ENJOY!

 

 

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OFFICIAL PRESS RELEASE

 

Mobitee GPS Rangefinder App Introduces 30-Second Golf Commercial

 

Los Angeles, CA:  Mobitee GPS smart phone app has created a golf commercial to entice adults as well as more young adults into the sport.  Entitled "Emily", this "teaser" helps acquaint American golfers and, in particular, teens, to Mobitee, an innovative virtual golf coach for iPhone, Android and other mobile devices.

 

Mobitee realized the importance of growing the game of golf and where better to start than with teenagers? A recent report by pewinterest.org stated that 31% of teens ages 14-17 have a smart phone, so why not use it to help them to improve their golf game?

 

The 30-second “teaser” video has officially been uploaded to Mobitee’s YouTube site and offers a brief look into some of the features of the app. The full version of the golf video (to be released next week) will expand upon a day in the life of the star of the video, “Emily”, a thirteen-year-old single digit handicap golfer who heads to the local publinks for a day of golf with her dad. Like most kids her age, Emily pulls out her smart phone and opens the Mobitee golf app hoping to share its unique features with her father.

 

Mobitee, a leader in GPS golf app technology for smart phones with over 100,000 downloads of the software reported, is consistently a top-five paid golf app on ITunes in France and one of the top 50 Paid Apps in the iTunes Sports Category in the US.  Currently, Mobitee is one of a few sports apps featured in Apple’s iOS App Store’s “What’s Hot” section. The app is also available on numerous app marketplaces on the internet.

 

Mobitee has received accolades from Les App Awards 2011, was called the Best Productivity App in OVI Store “Calling all Innovators” Awards (2010) and is also the winner of three Awards at NAVTEQ 2010 Global LBS Challenge. DailyAppShow.com said that Mobitee has “tools that have been developed by golfers for golfers”

 

Mobitee is excited that, with its innovative and user-friendly features- including a rangefinder, shot tracker, flyover video, club recommender, scorecard and much more, this app can utilize social media and cutting –edge technology to guide, instruct and improve the golf game of not only its faithful adult fold, but that of young, emerging golfers as well. It’s so easy, Mobitee says, even an adult can use it! 

 

“Mobitee is not a simple gadget application or a very complicated software,” says Stan Chapus, CEO of Mobitee. “It is a real tool to help every golfer.  It is a virtual caddie, a reliable golf companion.”

 

ABOUT MOBITEE:

A French company which has successfully brought their GPS/Rangefinder app software to the U.S. Market, Mobitee boasts seventeen full-time, committed developers who have created an ever-evolving multifunctional GPS Golf App which can also be used as a scorecard, rangefinder,  shot tracker, club recommender and more for iPhone, Android and Blackberry smart phones . A free trial version is available at Mobitee.com and complete paid version is under twenty-five dollars with free updates and no annual subscription fees.

 

 

For Immediate Release

Contact: Derek Jennings

YoCappLLC

Email: derek@yocappllc.com 

http://www.mobitee.com

Posted via email from stacysolomon's posterous

Should Tiger Woods, Phil Mickelson be automatic Ryder Cup picks?

With three tournament wins this season for Tiger Woods and top ranking in the FedEx Cup rankings, exclusion from the Ryder Cup would be out of the question. For Phil Mickelson, however, an automatic qualification should not have necessarily been clear-cut.

The eight official automatic 2012 Ryder Cup picks not made by Team USA Captain Davis Love III are (not necessarily in order of popularity):

1. Tiger Woods:  Three wins in 2012 but struggled most recently at the PGA Championship and in the majors in general. Of course Tiger's "C" game is akin to most tour players' "A" game.

2. Phil Mickelson: One win at the ATT Pebble Beach Pro-Am, M/C three times and slid in to 14th place on the money list with a lackluster season. Perhaps it's time for Mickelson to turn in the spikes for cleats?

3. Bubba Watson: A Masters win this season and being top-8 in the Official World Golf Rankings makes the second lefty on the list more of a shoe-in than likeable Phil but cuts at both the Memorial and the U.S. Open (when the pressure was on) makes Bubba questionable as well.

4. Jason Dufner: This was definitely Dufner's year with wins at the Zurich Classic and at the HP Byron Nelson. Second place at the Crowne Plaza Invitational with a follow-up 4th place at the U.S. Open makes Dufner a rising star on the PGA Tour.

5. Keegan Bradley: Aside from being a very likeable fellow, Keegan is also a solid golfer and good clutch player. He also recently won the WGC-Bridgestone and just tied for third place at the PGA Championship. Right now, he's hot.

6. Webb Simpson: Winner of the 2012 U.S. Open....enough said.

7. Zach Johnson: Two wins this season and 4th on the PGA Tour money list. Johnson's stats include ranking 11th in putting and second place in strokes gained in putting.

8.  Matt Kuchar: Cut from the PGA Championship but first in top-10 finishes this year and 9th in scrambling from the rough on the PGA Tour.

These players are Team USA's representation at the Ryder Cup and I will be cheering them on to victory and to getting the Cup back onto US soil. Team Europe won the 2010 Ryder Cup matches by a score of 14.5 t0 13.5. Team Europe will most likely include Rory McIlroy and Luke Donald but the final decisions are to be made after the Johnnie Walker Championship.

Tiger Woods may not have won a major and may have struggled this season to regain his form but he still shows signs of progress and remains a strong contender for Team USA. Mickelson will once again have to prove to himself, more than to his loyal fans, that he still has what it takes to compete against the up and coming golfers on the PGA Tour.

The four final spots for Team USA 2012 Ryder Cup will be chosen on September 4th with Captain of the Love boat considering Hunter Mahan, Steve Stricker (one of my personal favorites and the golfer who almost bumped Mickelson off the Ryder Cup team) and Jim Furyk who Love said were "high on the list." The Wyndham Championship this week may be a deciding factor for Brandt Snedeker and Bill Haas. Love said, "we want to see how they play. Obviously, we don't have to go tell them that they are under the gun."

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Posted via email from stacysolomon's posterous

photo credit: ClubCorp.com