Will Twitter on golf television remove the "social" from the media?

A Twitter feed will share TV screen space with Nationwide Tour golfers this weekend as Golf Channel features writers offering analysis alongside of already long-winded commentary. Do I really need on-screen "captions" telling me what I'm already watching? Is Golf Channel removing the "social" from the media?


You can see what Golf Channel intends to do here but the screen caption does not give me faith in their new "Social Media Saturday". The comment by Rex Hoggard says it all, "Watching JJ Killeen roll up his pants could be an amazing shot from the water." He follows up with, "Hope everyone is watching on the Golf Channel." Oh boy, if this is what golf fans are in for, this golf TV network just took two steps backward!

First, I can see that Killeen is in the water and am excited to watch the shot. Second, I do not need the Golf Channel to place its ad directly in front of me as I'm watching this amazing shot. I hope the commentary is both humorous and entertaining...and tell me something that I don't already know!

Hoggard, joined by Randall Mell, will replace traditional play-by-play commentary during their allotted time, which will be during the next to last group and final pairing of the Nationwide Tour Championship from South Carolina.


It doesn't seem as if some fans have faith in the new concept as it will be displayed on Saturday.

@Courtgolf, for example stated, "This tells me that xxx Golf Channel thinks their people are more important than the players. I hope this is a short lived experiment in media intrusion."
Fogroller so eloquently said, "Oh great, now we can have Rich Lerner and Kelly Tilghman kiss Tiger's butt on our twitter feed!! No thanks."

The concept sounds intriguing, but isn't social media meant to be interactive?

When I asked @dennis_allen about adding a Twitter feed to golf broadcasts, although he liked the idea, he was concerned about the lack of fan engagement. "Why just one way tweets?" Dennis questioned, and he has a valid point. The "one-way traffic mentality" as Allen conjectured, leaves fans without a way to engage, to be social.

Devil Ball Golf, agrees that Twitter integration with golf broadcasting is a great idea but wonders if an opportunity is being missed by not adding fan tweets to the mix. "social media...opens the door wide to amateur commentators from all over the planet, many of whom are much funnier and more incisive, at least for one tweet, than the professionals."

I have a few concerns regarding the Twitter format. For one, the feed is directly in my line of sight.  Golf is a picturesque sport and I enjoy gazing at the course on my screen. Perhaps the feed should be rolling across the bottom of my screen so as not to disrupt the visuals.

I also have a problem with the type of tweets that will be featured and when they will be placed: the eighteenth hole is the most exciting portion of the golf tournament, in my opinion. If Golf Channel wants to experiment with new technology, do it during a portion of the broadcast that begs for attention.

Finally, Twitter allows for social engagement: let the fans have a say!

Speaking of having a say, VOICE YOUR OPINION on Twitter @Golf4Beginners and friend GolfforBeginners on Facebook!

Posted via email from stacysolomon's posterous

Is Keegan Bradley flying to China on the wings of Phil Mickelson?

Keegan Bradley, the sensational rookie winner of the PGA Championship, says he can’t wait to take his place at Asia’s only World Golf Championship, the WGC-HSBC Champions, in Shanghai in November. Tim Maitland reports.

The 25-year-old nephew of LPGA legend Pat Bradley had already booked his ticket to China when he sealed his maiden PGA Tour win at the Byron Nelson Championship in May. He guaranteed he’d be one of the stars of the show in Shanghai when he joined the flood of recent first-time Major winners and put his name next to those of Francis Oiumet (1913) and Ben Curtis (2003) as only the third player in the history of golf to win such a prestigious title at his first attempt. Further icing on the cake came last week when he won the four-player (2011) Grand Slam of Golf in Bermuda.

“I’ve watched that tournament on TV for as long as it’s been there. I can remember a lot of the holes. It’s exciting to think I’ve qualified to play in that tournament. I always think of that 18^th hole and the water on the right with the huge red HSBC pyramid floating in the water. That’s what comes to my mind,” Bradley says.

“I remember when Phil slid his wedge right under and then chipped it and made par (in 2009). I remember that. It’s a great tournament. It’s going to be an honour to go there. It’s an exciting thing. For a rookie like me it’s a no-brainer; that’s one of the highlights of the schedule.”

Born and raised in New England, Bradley graduated from St John’s University in New York City and worked his way through the Hooters and Nationwide Tours before earning his PGA Tour card for the 2011 season. His only previous experience of playing in Asia was in 2009 at the Korean Golf Tour’s SK Telecom Open at the Sky 72 Golf Club in Incheon. He finished 14^th place in an event won by Park Sang-Hyun.

“That was fun. I had a buddy who worked over there and he got me a sponsor’s invite and I got to go over: people were so nice and it was really, really fun so I’m really looking forward to getting back over there. My buddy Brendan Steele played over in Europe earlier this year and he loved it. It’s a fun thing to be able to go and play over there and to be in such a great tournament. I think the tournaments over there are first class and it’s part of the game now to play worldwide and to get some exposure over there is an exciting thought. Everybody’s so nice. It seems like golf is a worldwide game so people really can relate and understand what you’re going through. It’s exciting.”

Bradley’s eagerness to get to China can be traced back to a more humble upbringing that the name of his illustrious aunt might suggest. His father Mark was originally a night waterman at the Jackson Hole Golf & Tennis Club in Jackson, Wyoming before returning east to become a golf professional just before Keegan was born.

“Everything for me is a bonus out here. I didn’t grow up with a lot so anything that happens out here is a huge bonus. I try to look at it that way. I got nothing to lose, pretty much. Dad was a club pro and I’d just travel around with him. I’d get up early and go to work with him and hang out at the course all day. Golf was what I always loved and I still love it. I’m lucky to be out here!” Bradley explains.

Bradley’s also lucky that one of the players to take him under his wing this season has been four-time Major champion Phil Mickelson, who is also a two-time winner of the HSBC Champions. The stories he heard from Mickelson and his other friends on tour just made Keegan even keener to go to China.

“Everyone’s got nothing but great things to say. I would be honoured to play. Every single person I’ve talked to says it’s a great experience. They just said China’s a really cool place and that the tournament treats you great and cater to whatever the player needs, which is really, really cool. I’ve played on a lot of mini Tours and they do just about the opposite of that. When you get out here and get to be treated like this is a pleasure,” Bradley says.

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Posted via email from stacysolomon's posterous