Tiger Woods-Joe LaCava: Golf's new power couple?

Tiger Woods has officially united with Dustin Johnson's (and Fred Couples') former caddie, Joe La Cava and water coolers around the country as well as the Twitterverse have something to say about the new match made in heaven.

Words ranging from "replacement" for Steve Williams to how Woods "stole" LaCava have been circulating as quickly as the Twitter stream will load.  Tiger, on the other hand, maintains that he has known Joe for many years.

"Mark [Steinberg] and I were approached by a lot of people, including Joe, who expressed an interest in becoming my caddie," Tiger Woods maintained. "This was an important decision, and I wanted to think about it carefully. Also, out of deference for the FedExCup Playoffs, I decided to wait until they were concluding to have substantive talks. We then spoke to Joe and came to an agreement."

Back in the Twitter sphere, Yahoo! Sports claimed Tiger "hijacked DJ's caddie and Tim Rosaforte said, "After Barclays win, Joe LaCava would have been crazy to leave Dustin Johnson for Tiger Woods. 10 less weeks on road was determining factor."

According to Woods, LaCava contacted Tiger...no highjacking or arm-twisting needed.

Although @Kathleennewsie had an interesting take that she was "hoping to see Snooki on the bag", it was Butch Harmon (Johnson's swing coach) who officially broke the news on Sky Sports after speaking with Johnson, adding that he was "shocked" by the move.

"I'm a little disappointed with the way Tiger handled it. But I'm not surprised," added Harmon, believing Woods should have asked DJ before beginning negotiations with LaCava and possibly showing that he knows Woods' character better than most (Tiger gets what Tiger wants?)

Who reached out first? According to Lawrence Donegan of The Guardian UK, LaCava was "telling friends ...he (LaCava) had quickly become disillusioned with life in the fairways with Johnson." Could Couples have also had something to do with the pairing as he put together the current President's Cup team......?

With history possibly in the making, does it really matter at this point?

More importantly, is this good or bad for the new team of Tiger Woods and Joey LaCava?


"It's a "win-win," tweeted Paul Azinger. "TW trying to pass Jack. Joe can be a part of history … no brainer for Joey! It's not like he won't still get paid."

"And he's Tiger Woods," added Zinger.

Enough said.
 
Watch for the new dynamic duo October 6-9th performing live at the Frys.com Open.


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No slam-dunk for former WNBA President leading Golf 2.0 initiative

The PGA of America has engaged former WNBA President Donna Orender as a consultant to lead the Golf 2.0 "Connecting with Her" strategy, a key component in the industry's overall goal of reaching forty million golfers by 2020. 

Golf 2.0 is the new long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game with three core strategies: "Retain and Strengthen the Golfing Core;" "Engage Lapsed Golfers;" and "Drive New Players" to the game.

If Orender wants to be successful in reaching her goal, start by attracting more women to the publinks. According to Greg Nathan, VP of the National Golf Association, "When women are made to feel as welcomed and comfortable at public courses, their play will go up.” Women also bring with them the "power of the purse" which will increase revenue in other areas of the sport such as clothing and golf  equipment.


Although I feel welcome, I am in the minority as I am comfortable with my level of play. I also actively make it my business to go out as a single golfer and meet and greet other players. Most women feel more confident playing golf with their peers, playing from the same tees. Waiting at the front desk of a public course, you will see about one in every ten golfers is a woman. 

In order to reach potential women golfers, it's also not enough to provide TV coverage hoping that women will see other women playing a sport and want to play it themselves. This new consultant is going to have to cross the great divide reaching out to sports fans in tennis and basketball to make golf more visible, fun and easy to start for non-golfers interested in fashion, travel, and exercise for example.


Orender, who served as Women's National Basketball Association (WNBA) President from 2005-10, after working 17 years with the PGA Tour, is the founder of Orender Unlimited, a marketing, media and strategy company in Jacksonville Beach, Fla.

During her tenure with the PGA Tour, Ana Leaird, PGA Tour’s Director of Public Relations and Media Operations said of Donna Orender, "Since she’s been here, tremendous opportunities have opened up for other women. I call it the ripple effect.”


Does she play golf? Not that it's necessary for Orender's new position but, in my opinion, it's important to be able to identify with the core group you will represent in order to understand their needs and desires. And, the answer is yes, she does, according to her tweets, @DonnaOrender.



 In her consulting role with Golf 2.0, Donna Orender will:

• steer industry efforts to grow women's golf participation;
• identify and shape female-specific programming;
• create a welcoming environment for more women to enter the game.
• guide the establishment of partnerships with top women's organizations to leverage knowledge and resources in support of facility adoption and programs. 
• position golf as an anecdote for women achieving balance in their busy lives, all the while pursuing good health, business networking, and family time in a fun-filled environment.

Perhaps Orender should also be working with Mike Whan and the LPGA to stop the losses of golf tourneys?

According to Golf Digest’s Ron Sirak, "women will have played a woeful 23 contests this year -- only 11 of which fielded 144 or more golfers -- and competed for the fewest dollars since 2001."

"The PGA is thrilled to retain Donna Orender to lead in the strategic development of our 'Connecting with Her' initiative for Golf 2.0," said Darrell Crall, PGA senior director, Golf 2.0, for The PGA of America.  

"Donna's expertise in steering the growth of women's sports at the highest level will be critical in guiding the golf industry, as we tap new initiatives to appeal to women, who represent our game's fastest growing demographic."  

Among Orender's many accolades are being named to the 2005 Sporting News' Annual Power 100, 2005 Fox Sports.com's 10 Most Powerful Women in Sports, and the 2007 BusinessWeek's Power 100 Sports lists. 

"Donna Orender's name is synonymous with the growth of women's sports nationwide," added Crall. "We are delighted that she will serve as an advocate in the development of new programs for women to positively connect with the game of golf." 

"I'm excited by this incredible opportunity to make a difference in people's lives through the game of golf," said Orender. "Our goal is to build dynamic and engaging growth-of-the-game programs that passionately appeal to women on both a personal and professional level."



Will Orender be successful retaining/bringing more women into golf?
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New Golf TV Network, Back9, Gives Viewers Chance to Submit Program Ideas

"SHOW US YOUR BACK9" 
The world’s first, true global golf lifestyle and entertainment network is launching an unprecedented call for viewer-generated programming.




Scheduled to launch in 2012, Back9 Network is giving an opportunity to sports, lifestyle and media enthusiasts worldwide to submit their video ideas for potential programming via its Facebook page (www.facebook.com/back9network).

“Since we announced our plans to launch a global golf-centric network earlier this year, golfers and other sports fanatics have been telling us how excited they are about Back9 Network celebrating the golf lifestyle on TV and the web,” says Dennis Allen, Senior Vice President for Global Business Development.  “While professional tour coverage certainly has its place, golf embraces a unique and passionate lifestyle. And we think people want programming that celebrates that passion.  This is a chance for people all over the world to get creative and show us what’s on their mind.”

“A fan recently told me that Back9 Network will take the ‘Shhhh’ out of golf!” says James L. “Jamie” Bosworth, President and CEO of Back9 Network.  “And he’s right.  You will be able to turn on your TV, your computer, or mobile device and say that’s the kind of fun I have playing with my buddies on Saturday morning.”

Called Show Us Your Back9, golfers around the world are invited to produce short 1-3 minute video “pilots,” or audition to be a Back9 show host.  Selected videos will be posted on the company’s YouTube channel and be considered for development. “Golf is fun,” says Allen.  “Whether it’s tradition, travel, fashion, food, technology, or an exclusive outside-the-ropes view of professional golf, we want our programming to reflect why we enjoy this game in the first place.”

Viewers are invited to upload their videos between September 19^th and October 16^th at www.facebook.com/back9network.

Note: Follow Back9Network on Twitter using this link.

Back9 Network will be the premier multimedia lifestyle and entertainment network for golf fans globally. It is being constructed on a multi-platform digital system, providing simultaneous distribution over the Internet and mobile devices. As much a lifestyle network as a sports channel, Back9 will differ from its competitors by focusing on the intrinsic “story” of the sport and examining the players and the world in which golf resides.

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