Oversimplification of new TaylorMade R11 driver?

The "revolutionary" new TaylorMade R11 driver has been oversimplified in its new ad campaign, introducing the golf club with children singing an old Sesame Street tune. Although VP of brand and product marketing Bob Maggiore said the TaylorMade R11 driver's "stunning design, technology and performance clearly set it apart from the competition," it's hard not to think in black and white instead of 1080i.

The new TaylorMade R11 driver head is white, atypical for the most part but that is not what sets it apart. The R11 can be fine-tuned to the user by changing loft, face angle and flight path. This concept was probably too complicated for the masses, especially when attempting to explain it in a TV commercial. Instead, let's sing a song!

Here is TaylorMade missing the boat in an earlier TV commerical, Transported.

I'm not saying that the ad for the R11 isn't "cute" because it is but... I don't want a cute driver and I don't want a golf club that I picture comes as part of a kids set! I want one that sends my golf ball thirty yards longer so that I can't see where it landed but I know that it landed in the middle of the fairway.

From the time I was able to sit up and focus, Sesame Street was one of the programs regularly watched on the family's enormous antiquated TV tube/stereo combo. Imagine how I felt when I heard the old Sesame Street favorite being linked with the new TaylorMade R11 driver!

Perhaps I can show you how I felt right here. Does the TaylorMade R11 driver - Sesame Street connection work for me? I guess it could if Grover or Kermit the Frog were taking a swing!

For more information on the new TaylorMade R11 driver visit TaylorMadeGolf.com.

Golf snitch tweets in DQ, should Poulter be offended?

"An armchair official tweeted in to get Camilo DQ. What is wrong with people have they got nothing better to do?" tweeted an angry Ian Poulter after a fan spotted a rules violation on TV by Villegas and decided to say something about it.

 

In this world where everyone is now connected through the internet and social media, Dave Andrews decided to tweet it. The question was not whether Villegas is guilty of the infraction but whether fans should come forward or leave policing and the outcome of the game to pro golfers?

 

"No one likes a snitch," continued Poulter. True but also no golfer wants to lose a big paycheck and FedEx points at the end of the day...and no golfer wants to win for the wrong reasons.

 

Poulter made a good case on Twitter for why fans should see something, say something, "I still dont know all the rules, theres too many. More to life than eating rule books." 

 

Yes it is difficult to remember all of the rules...there are so many (that is why golfers carry around the Rule Book) but, in this case, the ball did not come to rest as Villegas flicked dirt from its path, possibly affecting its line. Most amateur and even many beginner golfers understand to wait for a golf ball to come to rest before addressing it. The mind focuses on what it wants to and Camilo was probably thinking of his next shot. Villegas understood his infraction and graciously took his medicine learning this lesson in the process:

 

Rule 23-1: ''When a ball is in motion, a loose impediment that might influence the movement of the ball must not be removed.''

 

I wonder how many golfers realize that a hole is not complete until a golf ball drops to (and comes to rest at) the bottom of the cup?

 

Ian Poulter should perhaps also understand that without the avid golf fans who tune in to watch and learn about the sport from professionals (and have nothing to do?), events like the Hyundai Tournament of Champions which could not draw three out of four major winners, would probably never take place. No play day, no pay day for the golfers.

 

"Case closed, yes he should have been punished but it's a shame it wasn't before he signed his card," ended Poulter's tirade.

 

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Ian Poulter (credit)

 

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