After watching a new 30-second commercial "teaser" from Mobitee Mobile Golf Assistant recently, I thought it interesting to share it with you.
The golfer, a single-digit handicapper named "Emily", has quite a remarkable golf swing and, to me, is a good representation of the growing legion of young golfers learning the sport.
Emily is also dressed très chic which I heard was done on purpose as Mobitee, a top iTunes app in France with over 100,000 downloads overall, is being introduced to the U.S. Market in the iTunes App Store. For a free trial download of the app, visit Mobitee.com.
"'Emily' was created as a means to humanize the Mobitee brand- to find a commonality and bridge the digital gap between it's younger and older users," said Derek Jennings who, represents YoCappLLC, the U.S. distributor for Mobitee. " Inspired by "Amelie" and "The Artist" as an homage to the French-developed Mobitee, Emily has that certain "je ne sais quoi."
I happen to use Mobitee on the golf course and I found the "teaser" commercial to be simple and to the point, much like the GUI of their iphone and android based app.
Jennings also related that this "teaser" is the beginning of exciting things to come for Mobitee: updates to the software are being designed to add additional social media functionality and more ...but everything is on the Q-T for now.
Here is the YouTube.com commercial featuring Emily and Mobitee's Golf GPS app for iPhone, Android and Windows smart phones. I have also posted the press release that I received below. If you cannot see the embedded golf video below, the link is located in this paragraph. ENJOY!
OFFICIAL PRESS RELEASE
Mobitee GPS Rangefinder App Introduces 30-Second Golf Commercial
Los Angeles, CA: Mobitee GPS smart phone app has created a golf commercial to entice adults as well as more young adults into the sport. Entitled "Emily", this "teaser" helps acquaint American golfers and, in particular, teens, to Mobitee, an innovative virtual golf coach for iPhone, Android and other mobile devices.
Mobitee realized the importance of growing the game of golf and where better to start than with teenagers? A recent report by pewinterest.org stated that 31% of teens ages 14-17 have a smart phone, so why not use it to help them to improve their golf game?
The 30-second “teaser” video has officially been uploaded to Mobitee’s YouTube site and offers a brief look into some of the features of the app. The full version of the golf video (to be released next week) will expand upon a day in the life of the star of the video, “Emily”, a thirteen-year-old single digit handicap golfer who heads to the local publinks for a day of golf with her dad. Like most kids her age, Emily pulls out her smart phone and opens the Mobitee golf app hoping to share its unique features with her father.
Mobitee, a leader in GPS golf app technology for smart phones with over 100,000 downloads of the software reported, is consistently a top-five paid golf app on ITunes in France and one of the top 50 Paid Apps in the iTunes Sports Category in the US. Currently, Mobitee is one of a few sports apps featured in Apple’s iOS App Store’s “What’s Hot” section. The app is also available on numerous app marketplaces on the internet.
Mobitee has received accolades from Les App Awards 2011, was called the Best Productivity App in OVI Store “Calling all Innovators” Awards (2010) and is also the winner of three Awards at NAVTEQ 2010 Global LBS Challenge. DailyAppShow.com said that Mobitee has “tools that have been developed by golfers for golfers”
Mobitee is excited that, with its innovative and user-friendly features- including a rangefinder, shot tracker, flyover video, club recommender, scorecard and much more, this app can utilize social media and cutting –edge technology to guide, instruct and improve the golf game of not only its faithful adult fold, but that of young, emerging golfers as well. It’s so easy, Mobitee says, even an adult can use it!
“Mobitee is not a simple gadget application or a very complicated software,” says Stan Chapus, CEO of Mobitee. “It is a real tool to help every golfer. It is a virtual caddie, a reliable golf companion.”
A French company which has successfully brought their GPS/Rangefinder app software to the U.S. Market, Mobitee boasts seventeen full-time, committed developers who have created an ever-evolving multifunctional GPS Golf App which can also be used as a scorecard, rangefinder, shot tracker, club recommender and more for iPhone, Android and Blackberry smart phones . A free trial version is available at Mobitee.com and complete paid version is under twenty-five dollars with free updates and no annual subscription fees.
For Immediate Release
Contact: Derek Jennings