Wednesday, July 13, 2011

The Open Championship golf tees up potential £80 million windfall for Kent

British_open_logoThe return of Open Championship golf to Kent this week is set to result in more than £80 million of income for the county.



And the long-term legacy of holding the prestigious event is likely to result in many millions of pounds being generated for Kent’s economy through visitors from home and abroad enjoying golf and leisure breaks in the Garden of England.

Indeed, a strategic tie-up between Visit Kent, Golfbreaks.com and Shepherd Neame (the renowned Kent-based brewer, pub and hotel operator) will serve to position the county as one of Europe’s foremost golf destinations.

The sport will also benefit following the creation of a Golf Legacy program – set up jointly by Kent Golf Partnership and Kent County Council (KCC) with funding from the R&A, organiser of the Open Championship – designed to increase participation.

More than 200,000 spectators and 2,000 media from across the world are expected to descend on Royal St George’s Golf Club, Sandwich, from July 14-17, with tens of thousands more attracted to take breaks in the Garden of England in the years after the Open.

It is anticipated that more than £80 million could be earned for the county’s economy through a mixture of direct spending and long-term destination marketing benefits.

And with more than twenty-five percent of spectators set to arrive from overseas, to complement the home-based support of the tournament, accommodation providers in East Kent are set to enjoy a significant boost.

The return of the Open Championship to Kent after an eight-year break owes much to the efforts of KCC and Dover District Council – supported in partnership by the districts of Canterbury, Thanet and Shepway – keen to secure an international sporting profile for the area and boost its economy.

Councillor Mike Hill OBE, KCC Cabinet Member for Customer & Communities, said: “The Open Championship is the largest annual single sports event in the UK with a visitor spend greater than Wimbledon and the London Marathon."

“Kent has a growing reputation for accommodating world-level sports events and the Open also gives us a huge platform to promote business opportunities in East Kent. The economic, tourism and reputational legacy from Kent accommodating the Open should therefore be very significant indeed.”

This year, with a record number of spectators expected (nearly 10% more than the 182,500 who attended in 2003), plus improved travel links from nearby London and continental Europe into Kent, the county could enjoy a record windfall from the Open. Golf courses, hotels, restaurants, travel companies and other local businesses are all set to benefit, creating more than a thousand jobs directly and indirectly.

For golfers seeking to enjoy a break, Kent offers a choice of more than one-hundred courses to play. Royal St George’s is part of Kent’s ‘Regal Golf Coast’, which includes Royal Cinque Ports (venue of The Open Championship in 1909 and 1920), Prince’s (the Open venue in 1932), Littlestone (a Final Qualifying course for this year’s Open) and North Foreland.

Complementing this quintet are London Golf Club (a European Tour Destination and home of the 2009 European Open and where work will soon start on a five-star golf and spa hotel resort) plus Chart Hills (designed by Sir Nick Faldo and ranked 82nd in Golf World Magazine’s Top 100 Courses in the UK and Ireland).

Sandra Matthews-Marsh, Chief Executive of Visit Kent, commented:  “Royal St George’s hosting the Open Championship offers Kent a significant opportunity to benefit – not just during Open week but in the months and years following the Championship, too.

“We, in tandem with our many partners, including Golfbreaks.com, Shepherd Neame and Kent County Council, are working hard to attract golfers and leisure visitors to enjoy short and long breaks in the Garden of England, and enjoy our wonderful variety of golf courses. We are sure the long-term legacy of the 2011 Open for Kent will be economic benefits running into many millions of pounds.”

Voice your opinion on Golf4Beginners on Twitter and friend us on Facebook

10 comments:

Golf hotel deals said...

There should be more sport events like this one. They will earn 80 million pounds only from one championship. Imagine what will happen, if there are ten more...

Tee Time at Ole Miss said...

What a great time for Kent. Great championship, great business, boost in the economy, what's not to enjoy?

Mika said...

£80 million windfall for Kent! Wow! "There should be more sport events like this one." < Hope too.

Carney Properties

Adam Thomas said...

landscape design, tree surveys at Barryholdsworth.com
Garden Design for Listed Property in Kent

stacy said...

professional photographer

stacy said...

Seafolly Swimwear : Seafolly Swimwear has been at the forefront of the Australian beach lifestyle and has fast become one of the most popular Australian swimwear brands in the world. Look out for Seafolly's incredible summer range this season at Swanky & Swish.
=========================

stacy said...
This comment has been removed by the author.
stacy said...

DCA10SPX

sevantitade said...

Likely to aftereffect in abounding millions of pounds getting generated for Kent’s abridgement through visitors from home and away adequate golf and leisure break in the Garden of England.

Las vegas golf courses

Gold Prize Packages said...

Design (or purchase) a database on your computer for your registration process to help you track your players and pair the teams. Be sure the pro of the club has this information at least two days prior to the event.