Thursday, January 13, 2011

Oversimplification of new TaylorMade R11 driver?

The "revolutionary" new TaylorMade R11 driver has been oversimplified in its new ad campaign, introducing the golf club with children singing an old Sesame Street tune. Although VP of brand and product marketing Bob Maggiore said the TaylorMade R11 driver's "stunning design, technology and performance clearly set it apart from the competition," it's hard not to think in black and white instead of 1080i.

TaylorMade R11 driver

The new TaylorMade R11 driver head is white, atypical for the most part but that is not what sets it apart. The R11 can be fine-tuned to the user by changing loft, face angle and flight path. This concept was probably too complicated for the masses, especially when attempting to explain it in a TV commercial. Instead, let's sing a song!

Here is TaylorMade missing the boat in an earlier TV commerical, Transported.

I'm not saying that the ad for the R11 isn't "cute" because it is but... I don't want a cute driver and I don't want a golf club that I picture comes as part of a kids set! I want one that sends my golf ball thirty yards longer so that I can't see where it landed but I know that it landed in the middle of the fairway.

From the time I was able to sit up and focus, Sesame Street was one of the programs regularly watched on the family's enormous antiquated TV tube/stereo combo. Imagine how I felt when I heard the old Sesame Street favorite being linked with the new TaylorMade R11 driver!

Perhaps I can show you how I felt right here. Does the TaylorMade R11 driver - Sesame Street connection work for me? I guess it could if Grover or Kermit the Frog were taking a swing!

For more information on the new TaylorMade R11 driver visit

3 comments: said...

I agree with you on the commercial... a "cute" club isn't for me. Lets see the guys on tour grip it and rip it... then I'll buy it!

R11 already? I guess it's time to upgrade from my Burner! hahaha

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