Global Golf Re-Think to be tackled in Turkey?

Greg Norman and Annika Sorenstam have set themselves apart from the average professional golfer through exploration and success within the business landscape. From course design to clothing lines, these two entrepreneurs are ringing up millions in sales outside of the realm of golf, offering them name recognition to those who have never even picked up a golf club.

Both Norman and Sorenstam will be guest speakers during the seventh annual Golf Business Forum sponsored by KPMG. Held in Belek, Turkey, this conference is far from where the average golfer would have considered trekking for a few rounds and a glass of Raki but now appears to be making an international splash.

Why Turkey?

It seems that Turkey is becoming golf's new Portugal with the Turkish Golf Federation ambitiously planning about a hundred new courses within the next fifteen years. The mild weather and central location for Europeans are particularly attractive and the real estate is currently a great value.

Colin Montgomerie and Nick Faldo have already designed courses in Turkey and Hilton Hotels designated Turkey as one of it's key development regions recently adding their first luxury resort and spa in Dalaman on the south west coast.

The Golf Business Forum's theme of 'Rethink, Redesign, Reposition the Global Golf Industry' will tackle the future of golf and real estate, the impact of golf in the Olympics, environmental and sustainability issues as well as Turkey and China's ambitions as emerging markets.

Here is a look into the Golf Business Forum agenda:

• Standing out from the Crowd: Developers on Marketing, Positioning and Branding. Communicating their thoughts on the issue will be Mario Natarelli, CEO of global branding consultancy FutureBrand, with leading developers from Turkey, Greece and Middle East.

• How does the future look for professional golf? After years of sustained growth, fuelled by broadcaster and sponsorship demand, has professional golf run out of steam? Greg Norman plus Ernie Els’ agent, Andrew ‘Chubby’ Chandler, join the debate.

• Here come the girls. With increasing numbers of women in the workplace and with more money to spend, can women play in a man’s world and break down barriers? Annika Sorenstam as well as Alex Armas, CEO of Ladies European Tour, think so and both will be taking center stage to explain.

• Discover Turkey and its wealth of opportunity.  It is already one of the hottest new destinations for golf tourism with plans to build many more courses, but is Turkey the new Spain or Portugal?

• Maximizing profits through design and operations. A practical, workshop style session, focused on golf operations, business management, sales and marketing, procurement, agronomy, food and beverage as well as optimizing the design of your clubhouse.

• The environment – guidelines to environmental best practice. Find out why the environment is fast becoming golf’s greatest challenge and potentially it’s greatest asset.

The 2010 Golf Business Forum will be held at Gloria Hotels and Resorts, arguably one of the most exclusive complexes on the Turkish Riviera.

Set within the glorious Mediterranean landscape, Gloria Resort has everything I look for when I travel; two championship golf courses, private beach, pools with water slides, three five star luxury hotels within the complex with a select number of villas and suites.

If you involved in golf tourism or with international golf course development, consider further investigation into the 2010 Golf Business Forum.

Golf in Portugal: Lisbon and Algarve destinations

Golf Travel in Portugal
by Stacy Solomon

Picture yourself visiting picturesque villages many which have not changed in several centuries, basking on inviting beaches and playing golf on some of the best courses in Europe and chances are you will be traveling to Portugal.

With only a seven hour flight time from New York, a golf vacation in Portugal is not a world away, as I originally thought!

Destinations in Algarve and Madiera were long considered to be the 'creme de la creme' of Portuguese golf excursions and now the Lisbon coastal region is being added as an intriguing option.

Lisbon, the legendary capital and largest city on Portugal, may be both sophisticated and cosmopolitan but golf in the surrounding area is considered tranquil and a great value. Most importantly, it has the three components of what I consider to be a winning vacation; beach, a casino and nightlife while at the same time retaining its charm. Fishing villages line the coast, culture surrounds the visiting tourist and golf courses amid fine resorts are growing in number.

A five-star golf and beach resort situated on the Silver Coast in Obidos which delivers all of the above is Praia d'el Rey. Uncrowded beach, temperate climate and a famous golf course within the hotel - with additional courses to try in the region - make this fantasy golf vacation a reality.

Considered to be one of the top twenty golf courses in Europe by Golf World Magazine and ranked number one in Portugal by the the Peugeot Golf Guide, Praia del Rey Golf Club is challenging yet also a fun experience. It has hosted a number of professional events and comes complete with driving range and golf academy.

With a total of twelve highly rated golf courses in Lisbon, another playing option is located in Estoril at the Penha Longa Golf Club. Travel there in the beginning of April and watch some of the greatest golfers on the European Tour courageously try to win on the Atlantic, one of the top courses in Europe. Play the nine-hole Monastery course as well which is considered "less demanding" than it's acclaimed Robert Trent Jones counterpart.

The Penha Longa, a Ritz Carlton Resort, has its own monastery, spa, mountain views and is considered luxurious by Portuguese and foreign dignitaries.

For those travelers who want to visit a new and stunning resort with a grand golf course designed by Donald Steele (whose portfolio includes Ailsa), the Westin Campo Real Golf Resort and Spa will provide a five star experience.

Another brand new golf course with five-star luxury compound is the Quinta da Marinha, situated in natural surroundings about nineteen miles west of central Lisbon. In 2007 the entire location won the award of Best Established Golfing Destination Europe by the IAGTO with the golf course being host to numerous professional events.

Speaking of European Tour events, Portugal will host a total of three tournaments for the 2010 season: the Estoril Open de Portugal at Penha Longa G.C., the Madeira Islands Open (just after the Masters) concluding with the Portugal Masters at the Oceanico Victoria Golf Course in Vilamoura.

Although Lisbon was my initial inspiration for considering a vacation of golf in Portugal, Algarve's coastline situated on the extreme south side intrigued me as well. With temperate clime, the location is ideal for water sports activities, beach relaxation and, of course,  golf!

Fabulous scenery, warm sunny days, luxurious resorts with pristine golf courses and interesting cultural flavor will invite even the most discerning tourist to visit Portugal. The only question might be how many golf courses will you play during your stay?