Social Media Golf Celebrities and their Impact on Golf

Do you follow Tiger Woods, Rory McIlroy, Bubba Watson...Paige Spiranac... on Twitter, Instagram, Facebook? If so you are not alone as followers are in the millions for these golfers. Is it because of how they play or what they say?

From professional golfers becoming popular via contentious tweets to phenom beauties making a name for themselves on Instagram, the impact golfers have on social media has been an enormous game changer.

Advertisers are jumping on board the social media express, tying into the celebrity to get their product noticed; the monetization value of a single tweet from Tiger Woods was calculated at $33,911 while a single McIlroy tweet was $16,161 with Ian Poulter valued at $11,982. So, the next time you are reading posts from your favorite golfer, think about the subliminal impact it is having on you.

Golf, the once exclusive pastime for the rich and famous, has gone mainstream but has it abandoned its core values to gain visibility and does it now have to right the ship?

Listed below are a few Social Golf moments to consider: do you think, overall, that social media has helped or hurt the game using these examples? 

1. There are different levels of enjoyment within the game of golf for the fan, from watching great tournament shots to learning about the new equipment from Ping, TaylorMade and Titleist and looking for the upcoming great stars who can be "the next Tiger Woods". Instagram has helped launch the career of Paige Spiranac much like the way Justin Bieber was found on Youtube.com. A million social media fans have catapulted this good golfer into the Dubai Ladies Masters despite not officially qualifying for LPGA or LET status.

One of the top female golfers and 4th in the Rolex Rankings, Shanshan Feng has only 933 Instagram followers (2,556 Twitter followers) compared with the 1 + million (884,000 Instagram) Spiranac followers. Although Feng lets her sticks do the talking on the golf course, she needs to gain similar influence or she may be watching from the sidelines over time as others line their pockets via the power of well-placed photos and tweets. Global publicity for the LET and LPGA increases purses and the internet has been chosen as the delivery vehicle.

Happy holidays! Ready for gifts🎅🏻🎄🎁 #merryxmas pic.twitter.com/HnQJSDqTf1

— Shanshan Feng (@shanshanfengCHN) December 24, 2016

2. Did we really need to know that? Is it interesting to you to know what a golfer had for breakfast and/or do we really need to see guys like Jordan Spieth or Rickie Fowler hamming it up, shirtless on vacation?

Thousands upon thousands of fans follow the top guys in golf (Spieth has 1.71 million followers) which is also great for his sponsors who help strategically place their equipment in threads and posts; Titleist ProV1x and Under Armour. The tweet below for the Titleist ProV1 golf ball received 294 retweets and over 2,000 likes:

First week with the new 2017 @Titleist ProV1x was a success. No surprise it's the #1ballingolf pic.twitter.com/ZSN6tEVzyV

— Jordan Spieth (@JordanSpieth) November 30, 2016

Have you tried these any of these golf brands because of a post tweeted from a famous golfer? If so, you are not alone. Advertisers, who once saw results in a TV commercial during a round of golf, are finding that well-placed posts and online videos are equally effective, using brand ambassadors to relate to consumers. It's easy and cost effective to get the message out using Twitter, Facebook, YouTube and Instagram, and, you get a lot more bank for your buck.

What may be a boon to advertisers may also hurt them as we can also "read" the thoughts of golfers when they are at odds with the game. One very candid, prominent social golfer, Ian Poulter, lets fans know when they (or the system) are out of bounds but this type of power can also be dangerous.

For example, after calling Ian Poulter an unfavorable "name" on Facebook, an average-joe deliveryman was the recipient of one of Poulter's effective posts causing the man's place of business to apologize to Poulter and to re-rout the driver to a different office. Ian Poulter nearly cost a man his job; it's easy to get attention when you have over two-million followers and the power of social media in your corner. He is heard, seen and can get someone fired with words as he has previously done.

Although the man was clearly wrong costing Poulter his shot to land in the drink, Poulter, who makes millions each year, could have cost this worker his livelihood...one-upmanship in the social sphere? 

Lesson learned...watch what you say and to whom you say it on social media.

3. Good can come of it! Golf social media celebs can also make a positive impact on the game. Many players post about their favorite causes, foundations and those of the PGA Tour, bringing great visibility and more donations to help others in need.

My pop would be proud of how the #heroworldchallenge has grown. We’ve raised more than $26M for youth programs. –TW pic.twitter.com/aAETXVMEyf

— Tiger Woods (@TigerWoods) December 1, 2016

Do you think professional players' social media impact on golf has been positive? State your case in our golf blog comments section below and tag/follow us on Twitter @Golf4Beginners.

Golf for Beginners wishes all of our friends and followers a very Happy New Year.
Thanks for reading our blogs; we look forward to your thoughts, shares and retweets for 2017.

Ways to Improve Your #Golf Game During the Off-Season

This golf blog, "Ways to Improve Your Golf Game During the Off-Season" is a guest post by Matt Mascarenas (bio below). Thanks for the insight Matt!

The season is winding down and most golfers will be putting their clubs away for the winter but many players aren't considering the importance of off-season training. Sure, playing golf through the snow is next to impossible, however, if consistent progress is important to you, taking time off is not an option. 

Working on your game over the winter will give you the spring edge; you'll be ahead of where you let off in fall, you'll eliminate the early season slump, and your friends who took the winter off will be struggling to keep up!

Here are a few golf tips to keep you golf-ready when the fairways turn green again:

1. Set Goals

It's important to have a clear perspective on where your game stands at the end of the season. You'll need to be able to identify your strengths and weaknesses before you can set future goals. The first thing I do entering the off-season is to review last year's goals. 

• Did I meet the previous year's goals? 
• What did I do right? 
• What areas of my game was I performing poorly? 

Once you’ve answered these questions, you’ll be to identify the areas of your game that need improvement.

2. Exercise

Every new golf season starts with optimism and excitement; that fades once you get on the golf course and realize you're lacking in physical ability. You haven't fully lost your game, but the winter break has definitely taken its toll.

Exercising during the winter is extremely important — not just to stay in shape, but to get into better shape. Improving your fitness will benefit your golf swing, add distance to your hit, lower stress and improve thinking skills. We all know that the mental aspect of golf is just as important as the physical aspect — keeping a clear and healthy mind is key.

Set up a fitness plan for yourself and stick to it. Even exercising a couple times a week will put you ahead of the golf curve, assuring that your progress from the previous season doesn't go to waste.  

3. Practice Indoors

Putting is one of the easiest skills to improve during the winter. I keep a putting space set up at home and at the office and make a regular habit out of putting throughout the day. This will help improve putter face alignment, routine, and eye position — all critical techniques to master on your way to a better score.

Practicing your full swing in the house can be a little more challenging if you have low ceilings like I do. Many sports clubs now offer golf simulators to practice on while the green is covered in snow. Not only are they realistic, but they offer measured data on your swing speed, ball flight, trajectory and spin ratio. Golf simulators also allow you see the distance and shape of your shot so you can keep track of your progress leading up to the next season.

4. Book a Trip With Friends

Book a golf trip with your friends. This is a great opportunity to keep yourself practicing without having to practice discipline. My friends and I plan a trip every January to escape the snow and get back on a real course. This has helped me extend the season in my mind, knowing that the final game of my season is right before the next one begins. More importantly, it keeps golf alive for us during the off-season.

Guest Post Author Bio

This article is work of Matt Mascarenas from TruGolf.com. Matt is an avid Golf enthusiast and spends all of his time on the course. When he’s not working on his fairway shot, you will find Matt writing about his passion for the process of the game. 

How Do You Keep Your Golf Game in Shape During the Winter? 
Comment below in this golf blog and tag us on Twitter @Golf4Beginners.

How Bad is YOUR Bad on the #Golf Course?

Tiger Woods, at his own Hero World Challenge Tournament last week, mentioned a concept that resonates with many amateurs on the golf course: Just "how bad is your bad?"

Do you double bogey after sinking a thirty-foot putt for birdie? Do you choke after looking at your scorecard? Does your round take a downhill spiral and not bounce back or do you recover and shake off the bad golf shots?

Highs and lows have no place on the golf course - a sound and even mental attitude is how to keep the "bad" from seeping into your round.

Here are a few golf tips to get your mind fit for the round and help you to stay focused on par:

1. Stay Positive! Possibly one of the hardest things to do during a round is to keep smiling (like Phil Mickelson does) after flubbing an chip shot when you just struck a miraculous two-hundred-fifty yard drive. Don't beat yourself up - golf is a game of mis-hits and, according to Bob Rotella, it is also a game of confidence and competence. Today, you may not have the most perfectly aligned swing, but your putter might be lightning hot - eighteen holes is a long journey.

Read these Tips for Getting Rid of the Shanks

2. Gimme NOTHING! In order to understand golf tournament pressure, don't accept gimme's during your rounds - MAKE EVERY PUTT. Dr. Joseph Parent say's, "Act like the shot matters, and you'll be more ready to hit it when it really does."

3. What Scorecard? I let my husband score each round and, when I am playing golf in a tournament, I let someone else handle putting my score down on paper...know why? It's too much pressure seeing how many birdies and bogeys I made and calculating what it would take for me to score in the 80's for the round. Focus on the shot right in front of you and let the score take care of itself!

What golf tips can you share that makes your bad on the golf course...better? Comment below in this golf blog and share with us on Twitter @Golf4Beginners.

New #Golf Clubs, New Swing...New Tiger Woods?

Armed with new Taylor Made golf clubs (driver and woods) and a reworked swing, Tiger Woods makes his way to the first tee of his Hero World Golf Challenge feeling good about his game. Heck, the former number one golfer in the world parlayed two eagles on the front nine in the Wednesday Pro-Am but is that enough or is Tiger Woods over-the-hill?

At almost forty-one years of age, Tiger Woods is hardly over the hill as golfers like Tom Watson and Jack Nicklaus would attest to yet you could almost hear Woods' thoughts out loud while contemplating this as an issue. Let's see, Tiger stroking his graying goatee while thinking of Jim Furyk's miracle fifty-eight at the Travelers Championship, "it’s possible. I’m just going to have to find different ways of doing it."

Will Tiger's new set of golf clubs help, or hurt, his game? First the details:

• TaylorMade M2 driver, 3-wood, 5-wood.
• Nike irons and wedges.
• Scotty Cameron Newport 2 putter.
• Bridgestone B330S golf ball.

According to SBNation, now that Nike is out of the golf club business, Tiger Woods has his choice of clubs which opens him up to being able to mix-n-match irons, woods, driver that could be more beneficial to his overall reworked old, new, old again swing.  "I hit everything," said Woods. "And I had control of everything. I can hit all the shots now, on call." 

As for his golf swing, top fifty instructor, Brian Manzella, says Tiger looks "golf strong" with "a much more pronounced in-to-out swing path than before--which tends to produce a draw--and a finish that moves much more upright much more quickly after impact."

Tiger Woods hit the range on Wednesday.

And it was great to see. https://t.co/RJoazYkSuC

— PGA TOUR (@PGATOUR) November 30, 2016

New Golf clubs...check.

Reworked golf swing...check.

New and Improved Tiger Woods? ... We will have to wait and see but it would be great to have the old Tiger Woods back on the golf course, wouldn't it?

Will you be watching the Hero World Golf Challenge? Tell us your thoughts in the comments section of this Golf for Beginners blog and on Twitter @Golf4Beginners.

Tips for Getting Rid of the Shanks on the Golf Course

The Shanks are probably the most horrifying words in golf! The hozel hits the ball instead of the face and POW, off your ball bolts to the right (if you are a righty) - it's a frustrating feeling and you probably are fearing even bringing up the subject lest it creep into your game!

Once you "catch" the Shanks, it's hard to get rid of them (snowball effect) as it shakes your confidence down to the core.

Briefly, what are the shanks? According to top professional golf instructor Butch Harmon, "shanks usually come from an excessively closed face. The player swings out to in with the face closing hard -- both actions push the hosel closer to the ball (top). If the hosel catches the ball, it's shank city." 

Wait a minute! According to Michael Breed it is an open club face which causes the shanks! Which one is it? Two different thoughts with one probable outcome?

Believe it or not, getting the shanks is not as bad as it seems. Short game guru Dave Pelz says the shanks are, "very close to a solid golf shot. If you are shanking your shots, your impact point is the hozel of the club instead of the club face (only about a 1/2 inch difference)."

Whether the clubface is closed or open at impact, it seems that all pros agree that the hitting the hozel instead of the face at point of impact causes the shanks. Let's now figure out how to end the shanks.

Tips for Getting Rid of the Shanks on the Golf Course:

- Change Golf Clubs: Taking a golf club out of your bag that you always have success using, even if it doesn't accomplish you goal, may help stop the downward spiral.

- Try using a different shot in your bag even if its not appropriate for what you want to accomplish. Switching up your physical game might change your mental game. Anything you do is better than a shank switch up until your confidence returns.

- Core Fundamentals - GASP: Make sure you didn't change any of your swing basics: check your balance, (standing tall to the ball), make sure weight is evenly distributed, and that you are not gripping the club too tightly.

A Few Drills to Get Rid of the Shanks:

-While waiting your turn to hit, take a club out and stand at address (in a practice swing). Put a tee an inch in front of the toe of the club face and another tee an inch behind the hozel. Take several practice swings without hitting either tee. - keep the distance from the ball and your line straight at point of impact.

The Shanks don't have to ruin your round of golf. Take a step back, take a deep breath, change your thoughts and think about all of the great shots you have taken up to this point. A positive mental attitude is still your best friend on the course.

How do you get rid of the Shanks? Add your golf tips in the comments section of this golf blog and on Twitter @Golf4Beginners.

photo credit: BreakParBlueprint.com

How Much Would You Pay to Play #Golf on a Donald Trump Course?

The fifteen most expensive courses to play a round of golf were recently named by Worthly.com. A few layouts were well known as the fillers of endless bucket lists while others were overlooked for more notable names.

An old proverb states, "Something is only worth what someone is willing to pay for it." The question this blog asks is, what is your pay limit to play a round of golf?

Two notables on the big ticket list of golf courses, Pebble Beach and Pinehurst Number 2, $475 and $375 respectively, are the stuff that dreams are made of, according to the some of the greatest golfers in the world.

Jack Nicklaus said of the Monterey Beach gem, “If I had only one more round to play, I would choose to play it at Pebble Beach. I’ve loved this course from the first time I saw it. It’s possibly the best in the world.”

As someone who has crossed Pebble Beach golf course off of her own bucket list (Spyglass and Spanish Bay, also on this list), I have to agree...breathtaking...however, I played as a guest. The question is, would I have put my money where my mouth is?

Pinehurst Number 2, the Donald Ross showpiece, may be surrounded by several worthy courses but it is this one which kindles emotion like no other. Tommy Armour once stated about Pinehurst Number 2, "The man who doesn't feel emotionally stirred when he golfs at Pinehurst beneath these clear blue skies and with the pine fragrance in his nostrils is one who should be ruled out of golf for life."

photo courtesy Evan Schiller, Golfshots.com

The Ocean Course at Kiawah Island, South Carolina, also made the list and, instead of Pacific Coast views, the spectacular Atlantic Ocean is the featured attraction. For $320 a head, you can play the same course as the top golfers in the world - get onto these spectacular fairways soon as the Ocean Course is slated to host the 2021 PGA Championship.

President-elect Donald Trump's course, Trump National Golf Club in Los Angeles, California (Rancho Palos Verdes), rounded off this list of most expensive rounds of golf at $275 and, with Trump, you get what you pay for, notably a world-class experience.

Although the 2015 PGA Grand Slam of Golf was mutually pulled from this course, I believe it is only a matter of time before this masterpiece takes its place on the list possibilities for a professional golf tournament. Also couldn't hurt to have the President as host of the tournament...or would that be a conflict of interest?

Wonder if Mr. Trump will play golf with President Obama in the near future? Looks like Mr. Obama will have plenty of time off after January 2017!

Take a look at the list and feel free to comment whether or not you have played, or wish to play, any of the golf courses in particular on this expensive list.

Follow Us and Comment on Twitter @Golf4Beginners.

Kiawah Island Ocean Course courtesy of Evan Schiller Photography.
The 2017 Golfshots Calendar is now available featuring the most beautiful courses in the world at your fingertips.