Showing posts with label golf for millennials. Show all posts
Showing posts with label golf for millennials. Show all posts

Wednesday, December 31, 2014

Does #Golf Need Modernizing? A New Year Viewpoint

Golf for Beginners welcomes commentary and opinion. The guest blog below was sent to us by Gamola Golf (see bio below).


Golf CourseWhile the death of golf may not be immediately imminent, there is an increasing decline in the number of amateur golfers in both the US and the UK, with clubs in England losing twenty percent of its members between 2004 and 2013 and Scotland losing fourteen percent of its membership.

This decline is mainly down to disinterest in golf among young people, particularly those born after the millennium: the number of young people regularly playing golf has almost halved between 2010 and 2013. The reasons cited tend to be the cost of playing, the time it takes to play and the perception that golf is for ‘snobs’ or the elite.




Unlike other sports, golf does not necessarily reflect children of the millennial’s values, such as diversity, instant gratification, affordability and inclusion. The high cost of playing prevents those in low incomes, such as students or lower-middle-class families, from playing on both a casual and permanent basis and women have historically been excluded from golf clubs, meaning it is now an extremely male-oriented sport.

On top of this, the smart attire demanded by golf courses are stereotypically upper class, with few teenagers or individuals on a lower income owning smart wear outside of school. Golf specific clothing can be expensive, as can golf equipment which is required to play the game.

When taking all this into account, isn't it reasonable to suggest that the future of golf depends on the need to modernize it's somewhat traditional and upper-class values?

Here are a few ways we believe golf can be modernized to create a more friendly experience for all:

By changing golf traditions, such as relaxing the dress code, the sport’s reputation may be less ‘stuffy’ and therefore more enticing to younger generations and individuals from a less privileged background. 

Reducing prices will open up the game as a possibility for more families and individuals while allowing those who already enjoy golf to play more often. 

While some might argue that golf is so great because of its classic heritage and traditions, it is surely more beneficial to adopt modern values and avoid the further decline of the golfing industry.

Another way of increasing the popularity of golf could be to shorten the playing time of a round. 

In comparison to sports such as football, golf is much more time consuming, both in the time it takes to play one game and the time it takes to master the skill. An 18-hole course can take as long as six hours to play, which is a very long time in modern times. Golf requires a lot of attention and does not normally have the adrenalin-causing excitement of other sports except of course, for that very motivating hole-in-one or eagle from the fairway...which is why we keep coming back, isn't it?

Speeding up the game would prevent younger players from getting bored whilst playing a course.

Rory McIlroy recently suggested that the grassroots level of golf needs speeding up in order to keep young golfers interest. One way which this could be done without causing significant changes to the structure of the game is by widening the holes used on golf courses.

Whether you agree with these suggestions or not, one thing is for certain: golf, and all sport for that matter, needs to evolve with the changing values of the younger generation if it is to stay as prestigious and majestic as it has historically been.

What are your thoughts? Speak out on this GFB blog, on Twitter @GamolaGolf, @Golf4Beginners or on our Facebook page.


Bio:  

Gamola Golf is the leading discounted online golf store. It stocks the leading brands, products and golf accessories required for golfers of every ability, all at the best UK prices. 

Thursday, August 21, 2014

Will Millennials Save or Squash #Golf?

According to news articles, golf course owners and even sports equipment manufacturers, a lack of golf popularity is caused by a drop in participation by Millennials. These eighteen to thirty-year old's seem to value iPhones and computer tech more than a good walk in the park.

Can kids from the Gen-Y generation find happiness playing the sport that lasts a lifetime while retaining some of its traditional elements?

Robin Williams must have had millennials on his mind when he created his comedic skit on golf, with the excerpt "go whacking away with a tire iron...and each time you miss you feel like you’ll have a stroke. That’s what we’ll call it, a stroke, cause each time you miss you feel like you’re gonna fracking die."

Millennials seem to want a more fun and reactive game and golf is a game that you play within yourself. Obviously Rory McIlroy is helping the game by bringing a fresh, young face to a new generation but is that enough?

Rory McIlroy Trophy

Course rounds are showing the decline - according to TaylorMade President Mark King, rounds for the new generation are down thirty-five percent in the last ten years. With that, golf courses are falling upon hard times with closings totaling one every forty-eight hours! Should people blame Millennials for this affliction or should the golf course discussion be about the financial bubble which burst ten years earlier?

Nope, Gen Y'ers don't want that much of a challenge, the mindful struggle to get a small white ball into a tiny hole; they want fun and ease...no challenges that cause distress.

Enough talk about what they don't want...what do Millennials feel is necessary to enjoy golf? This enigma is what organizations are struggling to figure out; is it the end of having to "belong" to a golf club, is it too expensive, do they want more fun...or a quicker round?

Bryant Gumbel's commentary on HBO Real Sports discussed ways in which Gen-Y'ers are currently enjoying golf courses, driving ranges and, basically, making the sport their own.

Here are a few new ideas which are trending:
- 15 inch golf holes (as King said, "you can't miss with that" but, where is the challenge?)
- Foot golf - A mix of soccer and golf where folks kick the ball around into a larger hole.
- Top Golf - a blend of driving range with microchips in golf balls, night club entertainment and a bit of friendly digital competition.
- Easier scoring for golf beginners.
- Free beer on Saturday's?



Golf for Beginners has also come up with a few ideas to enhance the game for multi-generational sports fans - how about softball golf or hockey golf? They'll be tearing up the course with these blended sports but, if it brings players into the game, isn't it worth it?

Golf may be going through growing pains but, in my opinion, is not doomed to aged traditionalists who want to keep folks out, not bring them into the game.

I think the game of golf is safe because millennials will eventually get older and want to enjoy a more conventional sport - so many women enter the game as they mature and enjoy the cameraderie and challenge. The current concern with Generation Y is to get them interested early so that they are ready for the challenge when they have kids.

Are you a Millennial? Do You Play Golf? Voice your opinion on Twitter @Golf4Beginners and on our Golf for Beginners blog.